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YY E 34
Hobbytron.com
T
OR
T
OR
products with great customer service, and find your site on the web, but they will
S S
the company stands behind its merchandise convert as customers as well.”
100 percent. Kouyoumjian’s knowledge-
E
R
E
R
able crew is populated with individuals who
VV
A Winning Combination
grew up playing with remote control gad-
As in any growing company, Hobbytron.
COCO
gets. Each staffer knows these products in-
com employs a varied array of hard work-
side and out, so when a customer calls with
ing professionals that make up its cast of
product questions, the team member actual-
characters. While Kev Kouy-
ly enjoys answering in the greatest detail.
oumjian is the
When it comes to marketing,
CEO of both
the company mainly leans
HobbyTron.com
on organic search via
and World Trad-
Google. In a Google
ing 23, Inc., he
search for remote
is also an expert
control cars and
buyer, the chief
airsoft guns,
product strategist and
Hobbytron.com
product development guru.
shows up num-
Also on the roster is Kev’s
ber one. Its affil-
savvy father, Jacques Kouyoumji-
iates also show up on
an, President of World Trading 23. Vic
the first search page.
Kouyoumjian, Kev’s brother and VP of Op-
“We have the hottest products, the
erations, runs an effi cient and streamlined
largest variety and we go the extra mile
warehouse and the logistics operations.
to make sure the quality is great,” says
The company’s other buyers, particular-
the enthusiastic CEO. “We understand
ly Ben Ibarra and Randy Campbell, con-
the expense of getting a return, so we do
tribute substantially to HobbyTron.com’s
all that we can to guard our customers
30 percent annual sales growth. It appears
from returns.”
that this mix of varying skill sets has bol-
Furthermore,
HobbyTron.com has
stered the companies’ success.
made sure that viewing products and
“I have been selling items online since
prices is not arduous for wholesale buy-
high school. Randy has 30 years of ex-
ers who come to the site. There is
perience in the science and magic niche.
no required login to get a feel
Ben is a younger guy who really under-
for exactly what they are of-
stands the products and the market. We
fering, as they display the
each bring something totally different
wholesale prices directly
to the table. I think the diversity makes
on the site.
us strong.” world
According to Kouy-
oumjian, the strength of
the site lies in its orga-
For more information, contact:
nization. “We have a lot
of products, but we’ve
HobbyTron.com
sorted them in an intelli-
525 Park Ave
gent manner. Therefore, if San Fernando, CA 91340
Tel.: 818-675-9000
you are a dropshipper who
Fax: 818-675-9002
adds a category like ‘Cheap
Website:
www.hobbytron.com
Airsoft Guns,’ to your site, you
will get targeted search traffic to
– Catalina Gracia,
your site. People will not only
Marketing Manager
Find this story in our complete article archive at:
www.wholesalecentral.com/Wholesale-News
36 December 2008
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