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PS
TI
E-Tail Marketplaces
H
C
Small and mid-sized online merchants who have not experimented
TE
with e-tail marketplaces are leaving money on the table. They
simply need to fi nd the right marketing channel in this space for
OM
their products.
.
C
hat kind of marketplaces exist? munity, that help the consumer make his or
AL
The main channels involve her purchase decision.
TR
Wshopping comparison sites like
To get your retail business on the site,
Shopping.com,
Shopzilla.com, Pricegrab-
type
www.shopping.com into the URL box.
E
N
ber.com, Yahoo! Shopping (Shopping.Ya-
Scroll down to
C hoo.com) and
ShoppingNexus.com.
the bottom of the
Each of these sites allows retailers to
Shopzilla.com
homepage un-
12200 W Olympic Blvd. Suite 300
advertise their products and prices, as
S
ALE til you see the,
Los Angeles, CA 90064
consumers search for the best deals. One
“Join Our Mer-
Fax: 310-571-1236
of their main selling points, to both con-
chant Program,” Email:
sumers and retailers, is their encrypted
corpcomm@scrippsnetworks.com
link. Click the
Website:
www.shopzilla.com
security software that protects both the
link, and then
WHOLE
buyer and seller. Another selling point for
engage in the
retailers is that the sites provide qualifi ed
site’s three step
leads, while drawing impressive natural
process to get products listed.
or free search traffi c (SEO). What’s more,
the retailers do not have to manage the
Shopzilla.com
SEO program themselves. The shopping
Shopzilla.com’s shopping comparison
comparison sites do it for you.
program lets retailers gain access to a
Here is more information about
targeted buying audience, while giving
each major shopping compari-
them reasonable control over the price
son site, as well as know-how
they pay for traffic. There are no set-up
for retailers that want to get
fees; retailers pay for the clicks directed
plugged in:
to their online store.
Retailers can join the site in three steps:
Shopping.com
Shopping.com was one of
the early pioneers of on-
1. Scroll to the bottom of
line comparison shop-
www.shopzilla.com and click
ping. It includes a com-
the, Merchant Listings and
prehensive set of prod-
Advertising link.
ucts from thousands
2. Open an account and then
of retailers.
create a fund by depositing at
The site averages 20 mil-
least $50. The amount will be
lion unique monthly vis-
applied toward cost per click
itors and offers search
Shopping.com leads that will be compiled
tools, strong navigation
8000 Marina Blvd. 3rd Floor
during your product listings.
setup and relevant con-
Brisbane, CA 94005
tent. It entails consum-
Tel.: 650-616-6500
3. Submit items through the site’s
Fax: 650-616-6510 er written product and
product listing manager.
Website:
www.shopping.com
merchant reviews from
the
Epinions.com com-
Continued On 62 E
18 December 2008
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