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ES
R
Retailers Smell Success
A
T
U
with Scented Products
FE
Relatively inexpensive and enjoyable gift products sell all year.
Birthdays, anniversaries, baptisms, bar mitzvahs and other
occasions prompt consumers to constantly be gifting.
he product niche of Fragrances, “I am very particular that my scents
Candles and Incense Items remains smell exactly as their name describes,”
Ta steady workhorse for mom-and-
she said. “I have some unusually-named
pop retailers and etailers around the coun-
items, but even those names give a hint
try. American consumers have loved ones
as to what they are. For example, ‘Wak-
who appreciate perfumes,
ing Dreams’ is my number one sell-
scented candles and melts
er. It is lavender and
and aromatic incense to
lemongrass. Lemon-
improve the experience
grass wakes you up
of life.
and gets your spir-
WholesaleCen-
it going. Laven-
tral.com offers
der is relaxing
the best avail-
and calming.”
able selection
Indeed, Wal-
in this category.
lette’s experien-
There are many
tial line of tarts and
opportunities to
SummitSensations.com
melts fi t nicely into an
browse online stores
emerging product cat-
591 25 Rd #B3
at www.wholesale
Grand Junction, CO 81505
egory. More and more
central.com. Some
Tel.: 970-241-2089
consumers are falling in
Email:
of the best sell-
info@vickyscandles.com
love with their electric
ers include Summit
and ceramic burners,
Website:
Sensations.com,
www.summitsensations.com
which need tarts and
SkinnyDipCandle.
melts to create their de-
com, FragranceNet.
sired aromas. Her com-
com, LilFlickers.com
pany also sells burners
and ScentimentalGifts.com. These sites
at www.summitsensations.com.
offer top products at the best prices.
“The burners themselves are as varied
as anything else,” Wallette said. “We have
SummitSensations.com
everything from wildlife burners that look
“My hottest-selling items are the tarts
like tigers, lions and bears to the more up-
and melts,” said Vicky Wallette, Owner of
beat, urban styles, which will go with any
Summit Sensations, Grand Junction, CO.
home décor. A lot of retailers that buy
“They go into the electric burners that so
from me are artisanal accessory shops
many households now have for aromatic
and people looking to go into craft shows
pleasure, then melt the wax and release
themselves. I also have quite a few drop-
the scent.”
shippers. We get our orders out as soon
At SummitSensations.com, the whole-
as possible, and try to stay ahead of the
sale cost for the melts and tarts ranges be-
curve by practicing the most friendly style
tween $2 and $10. For Wallette, specifi city
of customer service.”
is huge for her brand and its product line.
Continued On 26 E
24 December 2008
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