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E 31
Hobbytron.com
T
OR
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OR
com and
HobbyTron.com, credits the com- ing down to the bottom of the hobbytron.
S S
panies’ top line of products as the true com homepage and clicking the Affi liate
stars of the story. Program link.
E
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E
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“We have the largest online selec- It is just three simple steps from there:
tion of remote control cars, boats, planes
COCO
and helicopters,” Kouyoumjian explained
from the company’s headquarters in San
1. Fill out the form so that
Fernando, California. “In addition, Hob-
HobbyTron.com knows where to
byTron.com offers more than 1,000 differ-
send the commission checks;
ent airsoft items. This huge selection in
these very niche categories makes us the
2. Place the links on your website;
leader in offering innovative, popular and
fun items that enthusiasts want. We now
3. The HobbyTron team does
have millions of dollars of inventory, close
the rest.
to 50,000 square feet of space and over
3,000 different items ready to ship.”
What’s more, Kouyoumjian and his
To put it more simply, marketers can
team recently unveiled a successful drop-
grab a little bit of web code, plug it into
shipping program designed to serve
their site and offer Hobbytron.com’s cat-
both established retailers and emerg-
alog of products immediately. An ad link
ing entrepreneurs. Retailers who
can include separate product categories,
sign up for the drop-
which will increase site conversions.
shipping pro-
“If your web skills are more sophisticated
gram can im-
than that, you can also download our data-
mediately be-
feed of products,” according to Kouyoumji-
gin selling HobbyTron.com’s
an. “With the datafeed, you’ll have thou-
awesome array of toy
sands of items availableto you, but will be
products without worry-
able to pick and choose the ones you want
ing about the expense of
to feature. You can redo the descriptions or
housing and shipping the
just put up the ‘Buy’ buttons. Another possi-
items themselves.
bility for the affi liate program involves ban-
“There is no volume re-
ners on your website, and it is all third party
striction when it comes to order
traffi c through Commission Junction.”
sizes,” Kouyoumjian said. “We are
going to let people do as little or as
Intelli Heli and Intelli UFO
much as they want. If a company
What products are available for drop-
only sells ten products a month,
shippers and affiliates at hobbytron.
that is OK. Or, if they only want
com? While there is plenty of inspira-
to focus on Christmas, that, too,
tion for retailers in the site’s thousands
is fine.”
of toy items, Kouyoumjian and his team
are most excited about their patented toy
How Affi liates Cash In
called The Intelli Heli. And rightly so. At
Retailers’ advantages at
HobbyTron.com
the 2008 New York Toy Fair it was vot-
do not stop there, especially those com-
ed “The best small remote control heli-
panies who deal only online. The new site
copter,” on the market. HobbyTron.com’s
also provides an excellent affi liate market-
customers must agree, because the toy
ing program through the industry-leading
is currently the company’s bestseller.
Commission Junction. Interested parties
The toy’s main selling point is the fact
can get started in the process by scroll-
that its multiple channel technology al-
Continued On 34 E
32 December 2008
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