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Hobbytron.com
T
OR
lows it to be flown up and down and in available to consumers willing to pay
S
any direction. Additionally, it is the small- $300 to $1,000. With the advances in
est remote control helicopter on the mar- technology and a combination of metal
E
R
ket today. Intelli Heli is half the size of and plastic, we now have very high quality
V
competitors’ products and has much guns from $80 to $180 that rival the most
CO
greater capabilities due to its technologi- expensive kinds.”
cal design. The wholesale cost is approx-
Ed Hardy Toys
imately $20 per unit, depending on the
The newly managed
HobbyTron.com was
details of the order.
able to recently garner a lucrative deal for
“Remote-control helicopters are the
the new Ed Hardy line of toys. The product
latest craze,” Kouy-
line has long been
oumjian said. “They
Kouyoumjian and his team in development by
have really taken
recently unveiled a successful
Christian Audigier,
off. Every manufac-
dropshipping program designed
fashion designer be-
turer in China has
to serve both established retailers
hind the Ed Hardy
been making them.
line, and his items
and emerging entrepreneurs.
However, unless
are now hotter than
you really know the
ever. All of the ma-
companies you are dealing with, you can
jor Hollywood stars are wearing Audigier’s
end up with some nightmare scenarios.
clothes, and his Ed Hardy line is the No. 1
We have heard stories of 30 to 40 per-
seller on
Macys.com.
cent return rates for some of the remote
The Intelli Heli, Intelli UFO and other
control helicopters out there. Our prod-
great remote control products at HobbyTron.
ucts average less than 3 percent for re-
com are now adorned with Audigier’s signa-
turns, which is a huge difference. Most
ture designs. Heavy retail hitters, such as
companies do not offer warranties, ei-
Toys “R” Us and Walmart, and etailers of all
ther. I want my customers to know that
sizes are already placing orders.
my products come with a warranty.”
“We brought a wildly popular brand to
Equally exciting is the second-best
toys,” Kouyoumjian said. “We could not be
selling product at
hobbytron.com, the In-
more excited about it. It is going to be a
telli UFO. It comes with the same appeal-
huge product line.”
ing and entertaining capabilities of the
It is clear that
HobbyTron.com and
Intelli Heli, but with the look of a
WorldTrading23.com place a premium on
UFO. The wholesale cost is ap-
quality, up and down the line. “We trav-
proximately $10 per unit, de-
el the world each year to bring the wid-
pending on the details
est selection of remote control toys and
of the order.
airsoft guns to our wholesale buyers and
Meanwhile,
consumers,” says Kouyoumjian. “From
airsoft rifle
Hong Kong to Germany to New York City,
sales have
we hit all the big shows, and work direct-
exploded due
ly with our factories in China as well. We
to the new,
make sure every item we sell is tested at
friendlier price
the factory before shipment.”
points for con-
sumers’ wal-
How the Company
lets. “The former
Gets It Done
expensive metal
Like all great brands,
HobbyTron.com pow-
editions of airsoft
ered by
WorldTrading23.com reinforces its
rifles were only
Continued On 36 E
34 December 2008
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