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ES
E 24 Scented Products
R
SkinnyDipCandle.com
balm. Well, now they are using our three-
A
T
U
in-one product. It is a candle; it is a lotion
Being ahead of the curve is what every
when it melts, and it is also a massage oil.
businessperson wants. And SkinnyDip-
FE
Our competition has been trying to copy
Candle.com was the fi rst wholesaler to
our formula.”
offer lotion or massage candles that are
What separates SkinnyDipCandles.com’s
made with cosmetic ingredients.
line of products from the competition is
These are not novelty prod-
that they were developed with input
ucts. Skinny Dip Can-
from professional massage thera-
dles were creat-
pists, who are actually using the
ed to make a truly
candles as substitution for
noticeable differ-
professional massage
ence in skin elas-
oils. Also, it burns like
ticity and moisture.
a candle, but has a
They only use cos-
lighter fragrance.
metic grade, top
While the com-
quality cocoa but-
pany was found-
ter, shea butter,
ed in Austin, TX, it
avocado butter, co-
now operates out
conut oil and vitamin
of Missoula, MT.
E for their emolient, skin nur-
Porter said that
turing properties.
many of her best clients reside on the
On average, the items at skin-
East Coast and are satisfi ed with ship
nydipcandle.com cost $6 whole-
times. Retailers with a strong Valentine’s
sale. Retail pricing is usually $12.95, de-
Day crowd should take note and log on
pending on the local market, the clientele
to
skinnydipcandles.com.
and other products buyers are marketing.
“We market our items as a Valentine’s
“We started off primarily servicing
Day gift for couples because they are
gift stores, because we were originally a
playful and romantic,” Porter explained.
gift store ourselves, but we have really
“We started off selling locally in our own
branched out from there,” said Karen Por-
gift store, but then we started getting lots
ter, President and Founder, Skinny Dip
of wholesale requests. Several months lat-
Candles by Scents of Décor, Inc. “We sell
er, we put up a website and took our prod-
to gift stores, day spas, professional mas-
ucts to trade shows. Wholesale is now our
sage therapists, beauty salons, nail sa-
bread and butter.”
lons, and interestingly enough, we even
have a lot of specialty retailers.”
The appeal of Porters’ items only be-
FragranceNet.com
gins there. “This morning, I got a call Meanwhile, retail buyers are fi nding that
from a lady who they can take advantage of excellent
is in the horse in- wholesale perfumes websites. Etailers
Scents of Decor, Inc.
dustry. She owns have been reporting signifi cant annual
SkinnyDipCandles.com
a tack and feed sales spikes for years now.
1951 Kensington, Suite 2
store. She said For instance,
FragranceNet.com, which
Missoula, MT 59801
people who work offers the hottest mid- to higher-end items
Tel.: 406-549-8626
Email:
out private hors- on the market. For women, some of those
support@skinnydipcandle.com
es have these proven brands include (all wholesale prices
Website:
www.skinnydipcandle.com
incredibly dry listed below are for 3.4 ounce bottles): Jessi-
hands, and they ca McClintock ($24.50), Lovely Jessica Park-
were using hoof er ($27.50), Juicy Couture ($38.50), Eupho-
Continued On 50 E
26 December 2008
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