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Shoenet.com
R
s us to get such low prices,” said Miz- said Mizrahi, “we have a dedicated sales
A
T
U
allow
rahi. “When a major importer overshoots on team helping customers all day.”
a product or has cancellations, we clear him
Shoenet.com has additional categories
FE
out of excess inventory and offer it online to such as Deal A Day, Free Shipping and a
retailers. We have signifi cant presence in the very comprehensive F.A.Q. page. There is
domestic American wholesale shoe market. “News on Shoes” with the latest shoe styles
People know us.” and fashion trends news. There are also con-
Since
shoenet.com purchases at such tact numbers for buyers in Australia, the UK,
huge discounts, they can pass the savings on. Argentina and Columbia. Since
shoenet.com
As Mizrahi said, “Small boutiques could never does such volume in those countries, these
come close to such pricing on their own. They numbers put buyers in touch with represen-
would have to buy 100 cases to get this price. tatives who know the shipping rates, tax laws
Since we buy 1,000 cases, we can offer it to and customs for their country.
our clients and they can buy one or two cas- As user-friendly as their website is, soon
es, enjoy the same discount and make a nice it will be even more so. Within the next two
profi t.” Considering there is a recommended months it will be completely interactive. Cus-
mark up of 300 percent, there are certainly tomers will be able to see such information as
nice profi ts to be made. their buying history, at what stage their order
Shoenet.com even has its own line called is, and if they have been charged. They have
Noel Collection, designed in-house and sold access to shoenet.com’s purchasing trends to
exclusively on their website. They also have make more informed buying decisions. Inven-
retail stores in New York City. Although these tory will be in real time. “It is going to make all
are only a small part of their operations, they aspects transparent to the client, so they can
give
shoenet.com fi rst hand insight into re- see where everything is, just by logging in and
tail store operations. This adds to the ex- looking,” said Mizrahi.
pertise they provide to their customers, in-
Shoenet.com wants to make wholesale
cluding instances when a customer wants to shoes purchasing easier than it has been in
open a store. the past. Their plan is to continue to make
“We help them determine how much buying more effective and economical for
square footage they’ll need, how much wholesale buyers, eliminating a buyer’s need
investment they should have, what prod- to attend shows regularly or purchase from
ucts and how much they should purchase outdated catalogs. “We are taking the entire
and for what season they shoe industry and giving it the newest, fresh-
should stock,” said Miz- est merchandise. Our goal is to offer as much
rahi. “We help with large product and as much variety as possible,
and small decisions, pro- and to pass the value on,” Mizrahi said. “We
vide recommendations, buy aggressively; we try to get the best pric-
and offer large discounts es possible in America, and we pass that on
to new shop owners to to customers so they can make money.” Min-
help them get started, be- imum order is $250. world
cause they usually pur-
For more information:
chase more than regular
buyers.” If the retailer is
Shoenet.com
online, they provide ac- 1350 Broadway, Suite 1004
New York, NY 10018 USA
cess to product de-
Toll Free: 877- 217- 4637
scriptions and
Tel.: 212-947-3220
images free
Fax: 212-683-2163
of charge. Email:
info@Shoenet.com
Website:
www.Shoenet.com
“Either way,”
Find this story in our complete article archive at:
www.wholesalecentral.com/Wholesale-News
22 December 2008
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