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ES
R
U
Easy Shopping At
Shoenet.com
A
T
New sites emerge daily on the Internet. Conversely, countless sites fail.
FE
The result of this continuing shakeout is that one site often comes to
dominate its category.
or auction sites, there is eBay; for clas- Another category is Best Sellers, consist-
sifi eds: Craig’s List; for search engines: ing of the top ten best sellers tallied by unique
FGoogle; for wholesale shoes, there is
orders sold the previous week. “If one cus-
Shoenet.com. Said David Mizhrahi, Director
tomer bought 100 cases of that one shoe, that
of
shoenet.com, “We have been around for
would be only one order. It gives you a statis-
so long that more people Google for ‘shoenet’
tic unbiased by huge orders,” Mizrahi said,
than for ‘wholesale shoes’.”
“And huge orders are very common for us.”
This is not surprising, consid-
Smaller orders are common as well, how-
ering the history
ever, since they have a diverse client base.
of the company
Shoenet.com’s customers range from
and the volume
major chain stores all the way to
in which they
eBay and fl ea market sellers. The
buy. The found-
“Wholesale Overstock Shoes
ers of shoenet.
Pallets” category was
com have been
developed specifi cal-
very successful in
ly for fl ea market-
the wholesale im-
ers. Said Mizra-
port export shoe busi-
hi, “We are try-
ness since the early 1980s.
ing to be dynam-
In 1995, they shifted
ic and fl exible to meet
their entire business
“Everything pictured is available different demands.
to the Internet. “We
stock. If you make a purchase, More and more fl ea
are the most success-
you get those exact styles.”
marketers are pur-
ful and the largest on-
chasing our overstock
– David Mizhrahi, Director of
Shoenet.com
line, probably because
lots and are doing very
we were the fi rst,” said
well with them.”
Mizrahi. “Anyone who wants to buy whole-
Another example of shoenet.com’s desire
sale shoes and has access to the Internet
to meet different demands is their recent
fi nds their way to us. If you type in wholesale
addition of Wholesale Brand Name Over-
shoes, we will be the fi rst organic result.”
stock lots, a category barely three months
Shoenet.com carries about 1,000 styles,
old. “Everything pictured is available stock.
but the product turnover is rapid. Each day
If you make a purchase, you get those ex-
styles sell out, and new ones are added. ‘Just
act styles. These sell in Bloomingdales or
Photographed’, one of the categories, is up-
Macy’s for $150 to $200, and we are offer-
dated hourly with new arrivals. “Everything
ing them between $15 and $25 wholesale.
that comes in goes into that section, and
They are all authentic and originals.” Mizra-
stays there for about fi ve to seven days be-
hi said this section will evolve extensively
fore going into its regular category,” said Miz-
soon to 20 or 30 brands, and eventually to
rahi. “We have a lot of users who check our
thousands of products.
site every day because so much of the inven-
Thirty years of developing contacts in the
tory sells out very quickly. Styles go on the
shoe industry makes for some serious buy-
site and are often sold out within a day, or
ing power. “When we move into a product,
even a few hours.”
we buy all the available stock. That is what
Continued On 22 E
20 December 2008
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