This page contains a Flash digital edition of a book.
30 31
ShOwcASE ShOwcASE
JUAN cORTÉS NO DAYS OFF
MATTER PURE GROOVE
In his time as a senior art director at erstwhile London design studio Love, Juan Cortés was The independent record shop is dead, long live the independent record shop. Pure Groove’s
creator of some of the most memorable club graphics in the UK, namely those strangely sin- new(ish) store in London’s Smithfields is a beacon of contemporary music retail. Not only is
ister but captivating visuals he made for nightclub Fabric. Cortés is now embarking on an it the place to go for all your record-buying needs, it also hosts a rocking line-up of in-store
exciting new venture with Fabric in the shape of its new club Matter, which opens this month, events and launches (recent hits include live sets from The Mystery Jets and Metronomy and
promising to be the country’s best-equipped live music venue. Housed in what is now know an exhibition of artwork dedicated to Edwin Collins). Pure Groove’s treats do not stop there—
as the ‘O2’ (a moniker that makes us yearn for the banally descriptive ‘The Dome’), Matter will those with a penchant for design as well as music can satisfy their cravings with the shop’s
have its own separate riverside entrance to keep clubbers safely separate from James Blunt graphic credentials, including installations by If You Could (do these chaps ever rest?) and
concert-goers. graphics by No Days Off.
Now operating as an independent designer, Cortés has created a distinctive look for the new Patrick Duffy of No Days Off had worked with Pure Groove on the identity for its Archway shop
club that retains some of the artful feel of his Fabric visuals but advances it to a more sophisti- so was the natural choice to be drafted in for the new East London location. The core of his
cated level to reflect the urbane clubbing experience Matter looks set to deliver. Following the graphic approach is in the double ‘o’ of Groove, which evolved from a typographic feature to
principles of the golden ratio, Cortés has devised a modular arrangement of vector graphics a pictorial device across a range of printed material. This includes posters and monthly news-
that can be applied in multiple combinations according to the requirements of different for- letters, for which Duffy commissions artwork from the cream of British illustrators with highlights
mats. The grid also echoes the architectural features of Matter’s purpose-built setting, some- so far from Anthony Burrill and Kate Gibb. Oozing visual onomatopoeia, the double ‘o’ also
thing that is beautifully captured in a set of roll-fold teaser flyers released over the last month, suggests turntables, especially when writ large across the shop’s custom-printed paper bags.
which feature the designer’s own subtly balanced photography of the building. Introducing The ‘o’s also literally come to life in a series of stop-motion shorts for PGTV (an online moving-
human scale, honing in on details and setting up a relationship between the building and image portal) designed in collaboration with Patrick Fry. Duffy quotes John Peel’s description
natural elements like sky and the effects of the weather, the photographs brilliantly capture of The Fall as “always the same, always different” as inspiration for the identity’s design. With a
the relationship between engineering and nature embodied by the notion of the golden ratio. look this accessible, versatile and dynamic, we can’t help thinking he’s succeeded. Surely this
If this is anything to go by, revellers at Matter can expect a sublime clubbing experience. is how all record shops should be?
www.onethousandacres.com, www.matterlondon.com www.nodaysoff.com, www.puregroove.co.uk
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94
Produced with Yudu - www.yudu.com