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NEwwORK
NEWWORK
ASTRID STAVRO
ADC*E Newsprint doesn’t come much better-looking than in Newwork, a magazine created by the
Big Apple-based studio of the same name. Now on its second issue, each Newwork is a com-
For the Art Directors Club of Europe (ADC*E)’s awards and conference this year, Barcelona- pendium of visual and written invention by both established names and freshly unearthed
based Astrid Stavro and her team created a dazzling galaxy of graphics. Stavro was enlisted talents, from fashion stories and art projects to interviews, profiles and even a bit of concrete
to devise an identity for the two areas of 2008’s ADC*E activities—its call for entries and com- poetry for good measure.
petition (dubbed Stargazing), and a one-day conference with speakers Peter Saville, Ami
Hasan and Mauro Pastore: a mighty trio that inspired the title Syzygy (astronomy terminology To be sure, handling Newwork is a long way from picking up a free paper on the Tube. It rep-
for the alignment of three celestial objects). resents a novel return to the broadsheet format in a now distinctly Berliner-sized world and, in
another twist, each issue’s eight twelve-page sections are stacked as separate entities rather
The three star turns at the event, along with the star in the ADC*E logo, inspired Stavro and than bound together as a conventional whole. The cover section folds out to create a poster-
her team to think in a new way about visually representing the graphic language of stars. style title page, with a calendar on the reverse. A second temporal device, say its creators, is
Taking its cues from astronomy’s use of diagrams and colour coding to describe the loca- also the discoloration of the newsprint as each copy grows older and fades.
tion and properties of stars, the team (including ultra-talented designer and illustrator Richard
Sarson) devised a set of geometric drawings for Stargazing and dramatic representations of The team behind Newwork magazine (Ryotatsu Tanaka, Ryo Kumazaki, Hitomi Ishigaki and
total eclipses for Syzygy. The resulting constellation of graphic star visuals was rolled out across Aswin Sadha) began working together under the moniker Newwork after graduating in
a huge array of promotional material from postcards, flyers, invites and posters to websites Graphic Design from the Fashion Institute of Technology, New York. It’s no surprise, then, that
and notebooks. The event itself also glittered with star-themed graphics including a lightshow this publication has a highly designed feel, providing an outlet for experimental layouts and
projection at the opening party. bespoke fonts that give vibrancy and texture to the one-colour print job. To snap up your copy
head to…
www.astridstavro.com,
www.richardsarson.com www.newworkmag.com
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