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ShOwcASE ShOwcASE
MARQUE
BEGG
ARTBOOK
FLASH
Think “Scotland” and “fabric” and your brain likely lands next on “tartan”, but minds of real
luxury aficionados might alight instead on “cashmere”. Back in the nineteenth century, Successfully blending fine dining, drag queens, cocktails and a charismatically kitted-out
cashmere magnate-in-the-making Alexander Begg opened his workshop on the brisk and venue, East London’s Bistrotheque is Grafik’s kind of eatery. Lucky for us, then, that Bistrotheque
bracing Ayrshire coast, making use of the talented local workforce and second-to-none is picking up the hem of its sequinned frock and hotfooting it over to the West End for Flash—a
natural materials of the region to make a product that, then as now, ranks as the very best in pop-up version of itself that will refresh and entertain visitors to GSKContemporary. The
international textiles. Now, Scotland’s finest graphic design talent has teamed up with the three-month season of contemporary arts will take place in the Royal Academy’s Burlington
150-year-old company to create a new brand identity for Begg Scotland. Gardens galleries and promises a procession of over 100 cutting-edge and innovative exhi-
bitions, live events and performances. Flash will be resplendent at its centre, giving visitors a
Just like the product itself, the printed components of the identity are all about texture, dining experience as art-savvy and seductive as its surroundings.
craftsmanship and finesse. The project brims with quality, with creamy cotton paper stocks
(including Colorplan Mist, Verus Biblio and Stardream), understated foil-blocking, thermo- Serving up the visual style for Flash is designer Craig McCarthy’s studio Artbook, which also
graphic printing and engraving. A series of bible-paper posters featuring photography by Lee created the branding for Bistrotheque and its first pop-up restaurant, Reindeer. This time
Mawdsley and Steven Fisher announce the new season’s collection and these, along with a around, Artbook has devised an energetic graphic that sums up the brief but glorious blaze
sample book and stationery, come housed in a bespoke presentation box. Running through- of culinary experience that Flash will create during its short, sweet life at GSKContemporary.
out all the elements is the quietly luxurious device of a copper line (resonating as a ribbon, The logo’s spiky multi-coloured concentric stripes and pared-down logotype take inspi-
foil-blocked type rule and gap between the body and lid of the box) and the logotype, which ration from the minimalist paintings of Frank Stella and, in this setting, will glimmer through
is crafted from a custom font inspired by Baskerville. Good enough to wear. the space like so many fashion pap flash bulbs. Be sure to pack your RayBans when you make
your reservation.
www.marquecreative.com www.viewartbook.com,
www.bistrotheque.com
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