ME7-8 nov7 4/11/08 17:13 Page 2
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The recent buyout of Manchester City has made
Abu Dhabi a household name. Dave Richardson
looks at the emirate’s plans to attract UK visitors
The remarkable cityscape of the Abu Dhabi
Corniche, where domes and minarets sit side
by side with futuristic skyscrapers
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P
eople may not have known much “We now have 145 UK tour
about the emirate before its ruling operators featuring Abu Dhabi,
family bought Manchester City and we want them to enhance
football club, but now they are their customers’ experience
breakfast from 8 nights with
curious to find out what lies behind Abu by building in cultural
£839
breakfast from
Dhabi’s billions. elements such as the
£939
While neighbouring Dubai tends to grab Grand Mosque, or the
the headlines, Abu Dhabi has some major oasis city of Al Ain,” says
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developments on the way that are sure to Bates. “Our target Includes 4 FREE
nights, room
transform its appeal. It may lack the glitz audience is culture seekers and
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of Dubai, but it is planning high quality families who want to enjoy 21st-
Lagoon view and
tourism and cultural attractions aimed at century comforts.”FREE breakfast
making it a leading destination on the
world stage as well as in the Middle East. Developing the infrastructure
The Abu Dhabi Tourism Authority is hard The promotional focus is on new
at work educating the trade as it prepares developments such as the first Grand
for a major increase in visitors over the Prix motor race next November, and
Call GOLDMEDAL FREE on
next four years. The UK visitor count Saadiyat Island which will open
0800 923 7777
stands at about 150,000 a year. in 2012. Within four
Angela Bates, UK marketing and sales years Abu Dhabi expects
manager, says 450 agents have already to have 25,000 hotel
Or book online at
www.goldmedal.co.uk
qualified on the Tourism Champions rooms – 4,000 more than
Terms & Conditions: Holiday prices are per person based on twin share.
Subject to availability. Valid for various departure dates. Please call for full
training scheme, while another 3,000 are originally forecast and more
details. Terms and conditions apply. Offers correct at time of going to print.
working through it. About 1,000 agents will than double the current total.
ABTA V6805. ATOL protected by ATOL 2916. Book by 30 Nov 08.
have visited the emirate this year on fams Major infrastructure projects coming by
run by the tourism authority and partners. the end of 2009 include Qasr Al Sarab
88 07.11.2008
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