p64-65 mystery shopper nov7 4/11/08 18:16 Page 65
ttglive.com
mystery shopper knowledge
This week’s contenders: high street v internet v teletext
Ilkeston Co-op Travel Sheffield Travel Centre Ulookubook Hays Travel
129 Pinstone Street 148 West Street Ulookubook.com Teletext
The atmosphere A very polite The website was I searched the
was welcoming consultant easy to use and Teletext pages
and I was helped me, navigate. I was and selected
approached asking lots of able to input Hays Travel
quickly and good questions. several search as I recognised
offered assistance. The The branch manager also requirements, such as accom- it as a reputable company. My
consultant jotted down my assisted and offered a free modation type and dates of first impression wasn’t very
requirements, asking lots of room upgrade to a sea-view travel. There was a wide selec- good because I was made to
questions. I was given a large room when they knew I was tion of products offered, each feel as though I should have
selection of choices, most of booking a honeymoon. I was matching my requirements done some research before
which met my request well. encouraged to book car hire well. The suggested hotel was approaching them. The inter-
The suggested package was and to upgrade to half-board five-star and offered spa and action with the consultant
within budget and the hotel for an extra £20 per person leisure facilities, although I was not as smooth as with the
included tennis courts, a gym per night. I was assured that wasn’t able to select a sea-view other retailers. However, the
and library. Free use of spa the hotel was worthy of five room. However, the price was package presented to me was
facilities also made it good stars although it had not been easily within budget. Only a good: I was offered a sea-view
value for money. No extras re-rated since a refurbishment. small deposit was requested, executive suite in a five-star
were offered but airport taxi While there was no spa, it did which would have prompted spa hotel with leisure facilities
transfers were included. offer a sauna and Jacuzzi. me to book immediately. – all within budget.
✔First impressions ✔First impressions ✔First impressions ✘ First impressions
✔Sales process ✔Sales process ✔Sales process ✘ Sales process
✔Product match ✔Product match ✔Product match ✔Product match
✔Incentive to book ✔Incentive to book ✔Incentive to book ✔Incentive to book
This week’s winner: Sheffield Travel Centre
While Hays Travel offered a good-value package, I was not impressed by
next
their service and didn’t feel involved in the booking process. The price
week
offered through ulookubook.com was the best of all the channels but I
preferred the level of personal service I received on the high street.
Ilkeston Co-op offered a good deal and the agents were very friendly.
Mystery Shopper goes
This week’s winner
However, I felt even more valued by Sheffield Travel Centre and their price
to South Yorkshire
is Ellie Duggan from
was cheaper. They quoted £2,242 for two people staying 14 nights’ B&B at
Sheffield Travel
Centre the Alexander the Great hotel in Paphos, departing Manchester on June 13.
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108