p58 jenny DKnov7 4/11/08 15:30 Page 58
knowledge
ttglive.com
Jenny Ley-Meek “Retaining clients
we have worked hard to gain is one
of our top priorities”
W
hen the going gets tough, is it Friday, October 17: “. . . we will be sad to
not true that the tough get leave Benidorm tomorrow.”
going? Well, we have at Tuesday, October 14: “Mary and Ann-
Superior Travel. Marie both won at bingo tonight but didn’t
Trying to motivate oneself during win enough to take the six of us away
trading times that in recent weeks have again next year!”
rivalled the period immediately after Tuesday, October 7: “Alarm set
September 11 has been a struggle. for 5am, flight at 8.05am.”
But we are using this unusually With these few details,
quiet time to regroup, reinvent I was able to start a
and rejuvenate ourselves ready search of our bookings.
for January, which is usually And there it was: Mr
our busiest month. Megginson. I had made
Retaining clients we have a booking for him and
worked hard to gain is one of our his five friends in May
top priorities. We have sent out and they had been so
mailshots of our best deals, accompa- excited about the bargain I
nied by business cards to keep our had found them.
name at the forefront of clients’ minds. He was delighted when I called
Where the opportunity has arisen, to pass on the good news. Apparently,
we have also tried to go the extra mile since retiring 11 years ago, he has written
for the client, too. The events of last a full-page entry every day, and was
Monday morning are a perfect example: devastated to have lost his diary.
“Hello, is that Jenny?” asked the female He has since been reunited with
on the other end of the phone. “I know this his treasured memories – while I have
is a long shot, but I wonder if you can help certainly retained another customer
me. I have found a diary.” for life.
The caller went on to explain that she had
been passing through Leeds/Bradford airport
when she found a diary on the floor. Hoping
she would find the name of the owner writ-
ten inside, she had come across my business
card instead, and hoped I could track them
down if they had been a client.
Without wishing to pry, but desperate
to return the diary, the lady read some
of the last few entries to provide some Jenny Ley-Meek works for homeworking
clues. company Superior Travel
58 07.11.2008
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