p10-11 nov7 5/11/08 20:32 Page 10
news travel counsellors
ttglive.com
Phenix credited with boosting
Travel Counsellors is optimistic about 2009 after positive responses
Among the improvements made this year to
in an annual survey of its home-based agents. Lee Hayhurst reports
Phenix have been the addition of Microsoft Earth
maps, more hotels and destinations, particularly
in the Far East and Australasia, and bespoke
TRAVEL Counsellors claims its Phenix inhouse profits before tax of £3.8 million and Byrne said property descriptions.
dynamic packaging system has enabled agents margins had remained consistent this year. More changes are planned in the coming 12
to continue to increase revenues despite the Travel Counsellors’ staff survey was completed months including access to cruise content
economic downturn. by 800 agents and Byrne said their approval of through direct feeds from lines.
Managing director Steve Byrne said bookings the Phenix system was endorsement of the £1.5 Byrne said the Phenix system offers instant ac-
through Phenix now accounted for a third of all million invested in it this year. cess to hotel rates and air fares and was helping
sales, up from about 18% earlier this year. “Three-quarters of our counsellors said it is counsellors be “quick on their feet” to offer value
And he said Phenix – rated as good or helping them improve their earnings,” he added. for money to increasingly cautious customers.
excellent by more than 90% of the firm’s
agents – had helped agents protect their
Travel Counsellors annual staff survey: key findings
incomes as fuel costs ate into the com-
missionable proportion of holiday prices. 98% said head office support was either good or excellent
Travel Counsellors, whose financial year 87% said their work/life balance had improved since becoming a travel counsellor
ended on October 31, is expected 77% of counsellors have children, with 31% aged under five, up from 21% in 2007
to report a 13% year-on-year 64% of counsellors have previously held management roles at other companies
rise in business. 35% have visited more than 25 countries in their careers
Last year it posted 27% of counsellors came by referral from an existing agent at the company
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10 07.11.2008
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