MULTICHANNELNEWS
09
ODDBINS UPDATES WEB STOREFRONT
X Home textiles
maker, Turner
Bianca has been
developing a
O
ddbins Direct has Bob Smyllie, Oddbins head of
wholesale supply
implemented a new web information systems and logistics said:
portal pilot in
storefront based on “There was a time when the direct
collaboration with
Maginus e-commerce technology. business model was seen as an ‘add-on’
fashion business
The updated Oddbins Direct website to our main High Street proposition,
systems provider,
focuses on improving the customer but now it’s a key route to market
Prologic to enable
the company to
experience and will also deliver for our business. Thanks to our core
link closely with
signi½ cant cost reductions for the Maginus technology, our direct model
its customers,
company. now covers the web, orders taken
giving them
A new contract builds on Maginus’ through our call centre and orders
direct access into
successful relationship with Oddbins, received by fax and post from the
Prologic’s CIMS
software – a multi-
which has used the vendor’s order Oddbins Direct catalogue.”
channel business
management and call centre software Oddbins Direct’s new website
system designed
to control the direct side of its also bene½ ts from integration with and maintained by a single Maginus
speci½ cally
business for ½ ve years. the back-end Maginus system. For database, ensuring accurate and
for fashion
The website offers a number of example, promotions on the website current data on stock availability,
and lifestyle
organisations
innovative features, including support are now controlled directly by Maginus, product details and pricing. And the
– which manages
for the business-to-business (B2B) whereas on the old website they were new site also includes a content
Turner Bianca’s
side of the Oddbins business. A maintained on the website itself. This manager, which allows non-technical
business on a day-
signi½ cant proportion of the Oddbins will both reduce the time taken to staff in departments such as marketing
to-day basis. The
business is to Account Customers manage promotions and improve the to change information on the website
software order is
valued in excess of
such as bars, restaurants and hotels. customer’s multichannel experience. easily. This ensures that the site is
£100,000.
The new website provides information In addition, Oddbins will have access always up-to-date and accurately
and transactional support to these to all information about a customer, re¾ ects the Oddbins offering.
customers, including access to account across all channels. Smyllie added: “We expect our
details, credit limits and preferential Another bene½ t of the tight investment in the new website
pricing. Oddbins expects that this integration between Maginus and the will deliver a return in its ½ rst year
facility will drive increased new new website is that all information of operation thanks to improved
business from this sector. that customers see is sourced from ef½ ciency and reduced costs.”
ROWLAND’S CLASSIC CLOTHING INTEGRATES SYSTEMS
Rowland’s Classic Clothing, the items and delivery dates. Credit card retail sale outlets independently of the
established men’s and women’s classic payments are authorised whilst the original source of the sale. Customer
apparel retailer has implemented customer is speaking to the agent. data is captured from sales and
the Options suite of mail order Customers’ orders entered on integrated into the central database,
management and retail software Rowland’s website are automatically enabling the marketing team to view
X Having
systems to manage sales made in- received and ful½ lled by Options. a customer’s purchase history across launched a new
store, by mail order and online. Following the success of the mail all sales channels and tailor marketing website in 2008,
Rowland’s systems integration order implementation, Rowland’s campaigns accordingly.
Ann Summers,
of their different sales channels has worked with Options as a business David Selby, managing director
the leading UK
resulted in a number of business partner to develop an electronic at Rowland’s Classic Clothing said:
retailer of lingerie
and adult toys
bene½ ts including increased ef½ ciencies point-of-sale (EPoS) system used in “A company like ours that sells to
is deploying
in inventory management and order the stores. Staff in store can check customers through different channels
Online Analytics
ful½ lment, and better informed and availability of items, in the company’s needs to have one integrated
from provider,
more ¾ exible customer services. central warehouse or in other stores, system that can control stock, sales Coremetrics to
The implementation of the enabling them to provide a much and provide us with one customer
help the company
Options Mail Order Management improved customer service. database. Options provides a well-
acquire, convert
System enables Rowland’s call centre One feature of the integration developed and mature system that
and retain online
customers and
agents to process both sales orders between the mail order and retail is tried and tested and that meets
increase user
and catalogue requests. As stock systems is the facility for shop staff to our requirements. We worked with
satisfaction
balances and future supplies are take a customer order for despatch Options to develop a system that
through a better
maintained in real-time, the customer through the mail order system and supports our business now and that understanding of
can be accurately advised on product for products to be returned and can be adapted quickly to meet
how customers
availability, alternatives, complimentary exchanged at any of the mail order or changes as they happen.”
and visitors are
using the new site.
NOVEMBER 2008 RETAIL TECHNOLOGY
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40