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RTINNOVATIONS
PROJECTORS GET SHARP LAUNCHES
INTERACTIVE IN BLUEWATER NEW LCD PANEL
Two interactive ¾ oor technology systems featuring Panasonic The digital signage market in Europe is growing at a rate of
PT-D10000 projectors have been installed to create a dynamic 62% per year, and with its latest display innovation in the e-
advertising medium in Bluewater, the UK’s largest shopping signage sector, Sharp is driving this development forward.
centre. At the electronica show, Sharp presented a new 82-inch TFT
Digital out of home specialists, Visual Interactive LCD panel in portrait format that is equipped with a powerful
Promotions (VIP) were approached by Bluewater to install backlight and a highly transmissive optical structure.
their interactive projection solution, specifying Panasonic This supplies a typical light output of 1,500 cd/m2 – suf½ cient
projectors with the interactive technologies to create to depict digital advertising formats in brilliant images, even in
a completely immersive entertainment and advertising outdoor areas. The high image quality of the LK816D3LA12
opportunity within the centre. display is based on the full high-de½ nition (HD) resolution
The two systems installed are being used as advertising with 1080 x 1920 pixels, the rapid pixel switching time of 6
space featuring messages from both the shopping centre and milliseconds and the static contrast of 1200:1, with a viewing
sold to brands looking to reach the huge footfall within centre. angle of 176-degrees in all directions.
Visitors are attracted to the advertising by the visual and audio Sven Johannsen, head of digital signage displays in the LCD
ripple effect walk that appears when they pass across the ¾ oor product marketing division of Sharp Microelectronics Europe
area. said: “City light posters can be replaced at appropriate places
The systems feature an infrared camera, visual interactive by digital advertising displays without the advertising message
software and a 3D graphics computer, as well as a Panasonic having to be adapted to new size formats.”
PT-D10000 projector which projects the interactive ¾ oor to The new LK816D3LA12 goes into production at the end of
create the bright ¾ oor imagery. the 1st quarter of 2009.
www.v-i-p.tv www.sharpsme.com
INNOVATION REPORT FINDS COLLABORATION KEY
Capgemini has launched the results of a were driving innovation improvement to to be a major need for the majority of
new global study examining evolving trends maximise success. respondents. And sales and marketing,
in product and service innovation. The study found over half of respondents senior management, operations and IT
With nearly two thirds of participants focus on improvement of existing products were all seen to play an important part in
from a retail background, the study compared with only 24% that focus on driving innovation, alongside research and
Collaborating for Innovation, found developing innovative new products. Over development.
that innovation initiatives are vital to half of respondents admitted failing to As companies strive to improve their
the growth and sustainability of their meet ‘time to develop’ goals. And over 90% development capabilities in response to
businesses. of those surveyed do not have adequate increasingly competitive markets, the report
By focusing on improving internal and information systems in place to support said collaboration within a company can
external collaboration companies can customer collaboration for innovation. only strengthen their ability to improve
establish a long-term competitive advantage Encouraging open innovation and the speed, quality and productivity of their
through innovation. The report found improving information systems to innovation efforts.
a number of ways in which companies support supplier collaboration was seen www.capgemini.com
RETAIL TECHNOLOGY NOVEMBER 2008
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