HOSPITALITY
27
EAT HAS APPETITE
LIVERPOOL FC TOP
FOR CONTACTLESS
OF SERVICE LEAGUE
Queue management systems from industry-
leading Tensator have really hit the back of
E
AT, the sandwich shop with 88 outlets
the net for Liverpool Football Club (FC).
across the UK, wanted to reduce
The Merseyside club ensured that its
queues and improve the customer
� agship club store could manage the huge
experience by installing the � rst integrated
number of fans who � ock to the shop to
Chip and PIN contactless solution in the UK.
stock up on replica strips, posters, scarves
Some 350,000 customers a week use
and other souvenirs from the An � eld club.
EAT’s busy, inner London stores, completing
The store now features Tensator’s LED
average transactions of less than £5.
electronic call-forward System (ECF) for
The chain chose to install VeriFone’s its till area, which has 13 tills, along with 60
Vx 510 counter-top Chip and PIN system Advanced Tensabarriers in place featuring
combined with VeriFone’s contactless card the Liverpool FC crest and white lettering.
reader, the QX110 and provided by VeriFone Although the barriers have been set up
UK partner, Commidea. The solution also
at other Liverpool FC stores, this is the � rst
utilises Commidea’s � exible Ocius operating
time the club has used the eQ call-forward
system.
LED system, one of the retail products in
EAT customers can pay for low value into account to prevent theft and fraud. Based
Tensator’s TensaTechnology portfolio.
transactions with a simple wave of a on both how often a contactless payment
The ECF system not only helps to
contactless credit or debit card over the is made and a total accumulated value, the
direct shoppers to speci � c till points, it also
VeriFone contactless reader. Not only does customer will be required on occasion to
provides a suite of management reporting
this reduce queues, but studies show that enter their PIN number during a transaction.
tools enabling analysis of service ef � ciency,
resource planning and store performance.
average transaction values also increase when Following correct PIN entry, the accumulated
One of the most important aspects
consumers are not limited by the amount of value will be reset to zero, as it has been
of the installation was the speed in which
cash in their pockets. veri � ed that the card is in the right hands.
the project was completed. “Thanks to the
The QX110 is a plug-and-go add-on “Our customers can now bene � t from a
dedicated Tensator team, our ECF system
to the Vx 510 Chip and PIN system, which faster, better way to pay by plastic,” said Guy
was installed and tested the day before we
boasts the fastest processor in the industry, Harvey, EAT � nance director.
went live, ensuring that the full service was
small footprint, an ATM-style interface and In June 2008, EAT, Commidea and
up and running for our fans on the day of
ergonomic keys. VeriFone won a European Retail Solutions
the grand opening,” said Lee Dwerryhouse,
With contactless payment not requiring Award for their integrated contactless
head of retail at Liverpool FC.
PIN entry, security concerns had to be taken payment solution.
WAYN.COM TARGETS PERFORMANCE
WAYN.com has implemented Akamai’s tools, travel guides, and user-generated Akamai’s Dynamic Site Accelerator
Dynamic Site Accelerator solution to content including reviews, millions of trips, system enables a measurably faster and
accelerate the worldwide performance of travel photos and travel videos by location. _ better user experience that encourages
its leading travel and lifestyle social network “WAYN.com has always been an users to browse, shop and spend more time
site. international-driven website. While we on the site by accelerating richer content
Since its implementation three months observed the traf � c growth pattern of and applications on sites that are assembled
ago,
WAYN.com has seen a signi � cant our site, we realised that the majority of dynamically. And it can deliver performance
increase and improvement in the speed site traf � c has been coming from overseas that is up to � ve times faster than on original
and performance of its site in far-reaching markets such as US and APAC [Asia Paci � c],” web infrastructure. As it is supported by the
geographies such as Malaysia (173%), said Mike Lines, co-founder and chief global Akamai platform, it also avoids the
Canada (36%) and USA West Coast (23%). technology of � cer of
WAYN.com. “With this costly hardware build-out to support the
Founded in 2005 and based in the UK, in mind, we soon realised that we needed increased load brought on by richer content.
WAYN.com – Where Are You Now – is a to improve the speed and performance Lines added: “Since implementation of
travel and lifestyle social network site that of our services outside of the UK, as it is the Akamai solution, we have experienced
allows people from around the world to vitally important that we’re able to provide a signi � cant uplift in performance in key
� nd and meet individuals based on their our users, locally or globally, with an online areas around the globe, especially in
locations, track friends, meet up with new experience that is fast and reliable and fun geographically-distant locations such as
people abroad and access communication and informative.” Australia, Asia, and west coast USA.”
NOVEMBER 2008 RETAIL TECHNOLOGY
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