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INTELLIGENTRETAILER
STUDY REVEALS
TATES TARGETS
WEEE
MISCONCEPTIONS
EFFICIENCY
IN SPAR STORES
U
K SPAR store operator, Tates has
implemented new power supply
clean-up and back-up systems, while
saving 25% on average on its in-store IT power.
When Tates decided to upgrade in-store
till systems in its 200 SPAR stores to the systems off each night at midnight and back
latest touchscreen electronic point-of- on again at 6am, one hour after and before
sale (EPoS) units it called in power quality store opening.
company, POWERVAR to implement a The software resides on the individual
power solution that would guarantee EPoS unit and implements Windows
reliability, prevent sudden failures and achieve instructions to initiate full shutdown. The UPM
on-site IT energy savings. runs on its own battery power during the
Although it is over a year since the Martin Rushton, Tates IT manager worked shutdown sequence. The automated shutdown
landmark environmental Waste Electrical with POWERVAR to implement new across the stores is controlled remotely from
and Electronic Equipment (WEEE) uninterruptible power supply (UPS) systems the central IT department and can be adapted
regulations came into force, a signi¼ cant to provide back up in the event of power to stop and start the store systems individually
proportion of producer businesses have loss. This also included power conditioning, at different times, if required.
failed to join an approved Producer which actively cleans the supply and removes Rushton said: “As the equipment is not
Compliance Scheme. Nearly half (45%) the disruptions that might erode the sensitive normally switched off at all without this
questioned by the Environment Agency components of the EPoS systems. automatic solution we estimate that we are
argue that this is because they believe The system also uses POWERVAR’s now achieving IT power savings of around 25%.
that the regulations do not apply to them. specially developed software to switch each This translates directly into saving in energy
Over a third of companies questioned EPoS system off and on at the right hours. It costs, which is of course useful, but the main
mistakenly think that small companies is set up so that the uninterruptible power bene½ t is that it helps continue our drive to
are exempt from the WEEE regulations, manager (UPM) software switches the become increasingly environmentally friendly.”
when in fact all businesses that make or
assemble products which require electricity
for their main purpose and sell them
GUNWHARF QUAYS INCREASES
under their own brand name, or who
rebrand or import products before putting SALES WITH DWELL TIME
them on the UK market, are likely to have
Gunwharf Quays, Land Securities’ award-winning waterfront retail and leisure scheme, has
to comply, regardless of their size.
been using the FootPath reality mining system to monitor dwell time, better understand
Some companies believe that because
shopper behaviour and thereby enhance the customer’s experience for over 12 months, with
their of¼ ces are not in the UK, they do not
excellent results. It has seen a 1.3% increase in sales for each 1% increase in dwell time.
need to comply. However, if a business
“FootFall data tells us how many people came into the centre, whereas FootPath can
brings electrical goods into the country
actually calculate the dwell time continuously, telling us what percentage of those people
to place on the UK market it must join
were in different parts of the Centre and in each individual shop,” said Mike Davidson, Land
a WEEE compliance scheme in the UK. Securities retail operations director.
Another common misconception is that FootPath, developed by Path Intelligence, a Portsmouth-based technology company, uses
regulations affect manufacturers more anonymous signals given off by shopper’s mobile phones to continuously survey the shopping
than importers.
patterns of large groups of people and thereby understand wider shopping behavioural
Adrian Harding, producer responsibility
patterns. When a mobile phone is switched on it periodically transmits to the mobile network.
policy advisor at the Environment
FootPath works by passively detecting the initial part of these transmissions and no personal
Agency said: “It is concerning that many
information is recorded.
businesses in the sector have not made
“Dwell time has always been a key statistic and KPI [key performance indicator] because
full use of the guidance that’s been put
it is a good comparator. There has always been an assumption that increasing dwell time
in place to help them comply. As we
generated additional spend and it was previously very dif½ cult to measure this on a continuous
step up our enforcement, many of these
basis – we now have conclusive data to prove the relationship,” Davidson said. “From
businesses are putting themselves at an
our perspective a tool that gave us signi½ cantly greater information about our customer’s
behaviour and veri½ ed our exit poll data on a continuous basis, was clearly going to be
increasing risk of being ¼ ned.”
advantageous, and that’s what FootPath does.”
RETAIL TECHNOLOGY NOVEMBER 2008
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