RTINNOVATIONS
37
JOYA SHOPPER POD
ARCSTREAM AV REVEALS
WINS RECOGNITION THE MAGIC SYMBOL
Analyst � rm, Frost & Sullivan has presented Datalogic Mobile with Magic Symbol is designed to amaze and astonish audiences as a
the “2008 European Excellence in Information, Communication & 3D moving image appears from a blank surface, as if being held
Technologies Award” for Joya and Shopevolution. in their hand.
“Datalogic’s Joya shopper pod and Shopevolution solution Participants hold a document with a symbol on it and stand in
thoroughly deserve this award for its exceptional ability to front of a plasma display, as they look at the screen a 3D object
interact with the customers at the moment of truth. The appears in front of them as if they were actually holding it. The
product not only enables the retailers to reduce costs and display appears in real time and can incorporate 3D graphics,
increase the Customer lifetime value (CLV) but also fosters videos or audio. Arcstream is targeting events because it engages
customer loyalty and doubles up as a medium for digital audiences and creates a viral buzz around the screen content.
signage,” said Rufus Connell, Frost & Sullivan research director. Symbols can be printed on any � at, non-re� ective surfaces
Joya, the new exclusive pod from Datalogic, is an interactive such as � yers, beer mats, product packaging or tickets and the
proximity marketing tool, aimed at providing increasingly diversity of designs means that the technology is only limited
demanding and product-conscious customers information on by the creator’s imagination. They can be produced in a variety
the characteristics of products and their nutritional content or of sizes ranging from a business card up to several metres
promotions and special offers, the net prices and the running wide. This versatility can maximise opportunity in a number of
total. Self-scanning makes shopping even faster and, thanks to sectors such as at events as competitions or promotions, in the
Bluetooth technology, images, promotional videos and video retail environment for window displays, at exhibition stands to
games can be downloaded from stations marked with the Joya attract audiences and in museums and showrooms for hi-tech
logo and placed on shelves, along the supermarket aisles. displays.
Shopevolution is Datalogic’s integrated solution to self- Neil Dickinson, Arcstream AV managing director said: “Magic
shopping, which uses Joya as the consumers’ preferred tool and Symbol is such an exciting innovation because there are
offers bene� ts and personalised services right at the time of endless possibilities for its use and designs. People are always
purchase, while in the store. It enhances customer satisfaction. fascinated by what appears as it is completely impossible to
Shopevolution is currently used in over 300 stores. predict from just looking at the symbol.”
www.datalogic.com www.arcstreamav.com
BETFAIR OPENS UP E-TRADING TO THE MASSES
Online e-gaming company, Betfair Group, is betting site. It is designed to allow people the Betfair sports betting exchange and
taking concepts learnt from sports betting to trade on the world’s � nancial markets applying it to investment speculation.
and applying them to � nancial market including indices like the FTSE 100, The exchange is designed with low
trading with the launch of Tradefair this Nasdaq-100 and S&P 500, along with latency and high availability in mind,
month. equities, currencies, commodities and supporting up to 100,000 transactions per
Tradefair is the new � nancial investment interest rates. second on each instrument whether it be
exchange launched by the Betfair Group, Tradefair is taking the experience gained stock, bond or future.
the company behind the popular sports in extreme transaction processing from www.tradefair.com
NOVEMBER 2008 RETAIL TECHNOLOGY
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40