YUDU green eBook

46
GREEN YOUR PRODUCTS
Greenness is a major selling point, even for credit crunch-hit consumers.
Research by PricewaterhouseCoopers shows that consumers are still prepared to pay up to 20 percent more
for greener and fairer-trade products, although at present, such products cost on average 45 percent more.
There are real opportunities here. Consider investing in a consultant to review supply chains, product lifecycles
and to redesign products where a potential for improvement is identiﬁed. Green design is all about using less
energy and natural resources, products that can be easily recycled or reused, and products that promote
energy and resource efﬁciency in consumers’ lives. If these design considerations can be implemented in an
economically viable way, you may be onto a winner in terms of increased market share and savings through
improved efﬁciency. Yes, there will be increased initial costs, – but remember that 20 percent.
The Fuji Xerox corporation, for example, calculates they have made a cool $26 million return in increased
proﬁtability on a $2 million investment in improved manufacturing processes that make greater use of recycled,
reused and remanufactured parts.
MORE INFORMATION:
- See the Centre for Sustainable Design or the Green Design Consortium websites for resources and ideas.
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