RECYCLE YOUR PAPER
11
USE LESS PAPER IN
THE FIRST PLACE
MOST UNSOLICITED MARKETING MATERIAL THAT DROPS THROUGH OUR LETTERBOXES
GOES STRAIGHT IN THE BIN. BUT DOESN’T IT STILL FEEL ALMOST SINFUL TO THROW AWAY
SUCH QUANTITIES OF GLOSSY, HIGH-QUALITY EXAMPLES OF THE PRINTER’S ART? A REPORT
ON FORESTETHICS.ORG PEGS JUNK MAIL’S CONTRIBUTION TO CLIMATE CHANGE AS THE
EQUIVALENT OF MORE THAN NINE MILLION CARS, SEVEN US STATES COMBINED, OR THE
EMISSIONS GENERATED BY HEATING NEARLY 13 MILLION HOMES FOR THE WINTER.
THIS SORT OF JUNK MAILING IS SURELY MORE WASTEFUL THAN EVER IN AN AGE LIKE OURS,
WHEN 80 PERCENT OF PEOPLE LOOKING FOR BUSINESSES START THEIR
SEARCH ONLINE.
WHERE THERE IS A LEGITIMATE CALL FOR DIRECT MAIL MARKETING, BUSINESSES SHOULD
USE RECYCLED PAPER, SEEK OUT ENVIRONMENTALLY CONSIDERATE PRINTERS, AND, BEST OF
ALL, SHIFT THEIR MARKETING ONLINE.
MORE INFORMATION ABOUT THE JUNK MAIL REPORT CAN BE FOUND HERE.
CONSULTANTS CAN ALSO BE CONTACTED SUCH AS THE LEADING FACE ON ENVIRONMENTALLY
FRIENDLY PRINTING, DEREK SMITH. HE CAN BE FOUND - WWW PAPERLEADERSHIP.COM
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