internationalcasinoreview Supplier NEWS


Aristocrat reschedules quicker European roll out for Viridian WS


Casino operators in Europe will be able to jump the queue when it comes to installing Aristocrat’s new Viridian WS cabinet with a major rescheduling of the company’s global development and manufacturing processes bringing them to Europe ahead of schedule.


forwardthinking ARISTOCRAT


Aristocrat Technologies has brought forward plans to roll out its new Viridian WS cabinet throughout Europe, announcing that virtually all new casino games shown at the forth- coming ICE exhibition (25- 27 January, Earls Court, London) will be presented in the new widescreen format. The majority of games on stand 3415 will be available for immediate release, subject to regula- tory approvals. First unveiled at the National Indian Gaming Association’s


2010


Tradeshow (San Diego) in April, Viridian WS has made fanfare appearances at major trade exhibitions around the world, includ- ing G2E Asia (Macau) in June, SAGSE (Buenos Aires) in October and culminating in its primary presentation at last month’s


Gaming Expo in Las Vegas. Aristocrat’s


have the opportunity of placing Viridian WS on their gaming floors, perhaps as much as six months earlier than initially planned.” Running on Aristocrat’s


Global general


manager for Europe, Daniel Lindsay, stated: “European casino operators may be the last geographical group to witness this phenomenon, but thanks to a major rescheduling of our global development and manufac- turing processes they will now be among the first to


Gamesman to take biggest ever presence at ICE


onthebutton GAMESMAN


Gamesman will be using what will be its biggest ever presence at a trade expo to launch a range of technol- ogy-driven gaming solutions to a European and interna- tional audience of gaming professionals. The innova- tor’s main focus for ICE will be on its new LCD push- button deck technology, ver- sions of which are now in volume production for the North American market. This technology offers the


f lexibility to complement the most advanced slot machines with download- able content, as well as com- plimenting multi-game terminals Additional prod- ucts on show include a variety of customer specific Toppers which will be shown as part of Games- man’s ‘demonstration of capabilities’ programme, as well as Gamesman’s com- plete range of market-leading push buttons and reel mech- anism solutions.


Mark Smith, managing


director and CEO at Games- man, said: “I don’t see our job as coming up with random product designs in the hope that they will hit the mark. Instead our expertise is in working with games design- ers and developers in order to bring exciting and rele- vant product ideas to life. Tangible examples of this approach can be seen on our booth and serve to demon- strate perfectly the end result of close customer collabora- tion. ICE gives us an oppor- tunity to meet with the relevant people, discuss the key issues impacting slot design, listen to their ideas and provide them with imag- inative and integrated gaming solutions. I believe that the gaming industry needs a marquee event such as ICE to serve as a rallying point for technology and innovation. We’re certainly looking forward to it and building on the momentum it undoubtedly generates for exhibitors despite the diffi- cult trading conditions.”


64 January 2011 • suppliernews


streamlined ATRONIC


Atronic International has restructured its EMEA (Europe, the Middle East and Africa) machine division sales team. Creating a complete continuum of support for customers, Atronic has streamlined the EMEA organisation by creating a single team reporting to one leader. This change includes a combined sales and sales service organisation and is expected to provide Atronic customers with superior value and service. Athanasios (Sakis) Isaakidis has been appointed Sr. director and general manager machine division in the EMEA region, reporting to Walter Bugno, CEO of Lottomatica Group´s Gaming Division which comprises Atronic and Spielo. Sakis will continue his role as managing director of


powerful GEN 7 platform, the widescreen incarnation of the award-winning Virid- ian series is designed to give players an amazing new gaming experience, offer- ing improved ergonomics, easier accessibility and larger screens. Key features of Viridian


WS include high resolution recessed 22-inch LCD mon- itors, a new easier to reach location for card readers, a reduced belly area for improved leg room,


enhanced ambient lighting around the edge of the cabinet, a new upgraded sound system with speaker location optimised for improved acoustic recep- tion and a new 13-button low-profile button panel. Aristocrat’s new Nterac- tiv LCD programmable button technology also provides an optional extra to put more interactivity at players’ fingertips. The industry’s first full-colour LCD display buttons can rotate messaging to attract players and deliver further instructions or simply wish them luck when playing, whilst the Big Bash button can feature


bespoke animations. Lindsay concluded: “Our


innovations for 2011 are not just confined to new hardware. We’ve been build- ing for the future and now we’re ready to unleash a dazzling array of new games and exciting new game cat- egories in Europe, the size and spread of which has never been seen before in Aristocrat’s ICE portfolio. Furthermore, this new gen- eration of games has one overriding advantage over other offerings in the market; implicit within every game is one of Aristo- crat’s core competencies – a complex maths model that is second to none.”


Isaakidis and German promoted in Atronic reshuffle


Court ruling says IGT compete fairly International Game Technology has announced that all the antitrust counterclaims and unfair competition claims brought against it by Bally in federal court in Nevada have been dismissed. US District Court Judge Robert Jones of the District of Nevada granted summary judgment in favour of IGT on all antitrust and Lanham Act counterclaims brought by Bally.


Bally Technologies infringed six IGT patents. Most of the patent claims had been previously dismissed. Bally had alleged that by asserting these patents IGT was attempting to monopolise the market.


This lawsuit was originally filed in December 2004, and involved claims that Robert Melendres, chief


legal officer and corporate secretary at IGT, said: “We are quite pleased by this ruling. IGT competes fairly and has always believed that these allegations were completely unfounded.”


Cogetech signs


WMS up for VLT action


italianjob WMS GAMING


Cogetech growth strategy has hit a new important target with a supply con- tract for VLT machines with WMS Gaming, the first ever contract stipulated in Italy by the US-based company. WMS VLTs will be intro- duced to the Italian market through Cogetech, which will continue to offer its most famous products in its network, already top performers in numerous casinos in Italy and in the world. “We are proud and


happy to be first on signing an agreement with WMS. The top performance WMS VLTs will enable us to offer top quality products and an extensive product range to our customers. We are con- vinced that our customers will certainly appreciate our choice,” said Fabio Schi- avolin, Cogetech CEO. “WMS continues to


Stuart German and Sakis


Atronic International. He has been with the company for over 15 years, most recently in the capacity of technical director Atronic International. Sakis brings two decades of customer- focused experience to his new role, both in sales co- ordination and technical service.


Within Sakis’ group, Stuart German is responsible for overseeing slot machine sales as sales director machine division EMEA reporting to Sakis. “As Sakis and Stuart


work with our customers to meet the challenges and opportunities in their markets, we are confident that this integrated approach will translate into increased performance and growth for our customers´ operations,” said Lottomatica’s gaming division CEO Walter Bugno. “At the same time, customers will continue receiving a high level of professional and consultative advice from our dedicated, experienced sales team.”


make great progress in expanding its presence in international markets and we are delighted to make our initial entry into the Italian VLT market with Cogetech, a partner that is a leader in regulated gaming in Italy. By leverag- ing WMS’ innovative player appealing gaming content with Cogetech’s relation- ships and capabilities, we will optimise WMS’ ability to bring new gaming entertainment experi- ences to this market and create a path for further growth in international markets,” said Brian Gamache, chief executive officer of WMS Industries.


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