internationalcasinoreview G2e10 REPORT


FutureLogic brings photo quality printing to PromoNet


There’s no doubting that TITO has revolutionised world gaming. The next stage, PromoNet, now has the potential to convert every single slot machine into a marketing machine, generating repeat business and return visits.


triggerhappy FUTURE LOGIC


FutureLogic was at G2e launching its GEN3 Evolu- tion ticket printer which will become a pivotal part of its Intelligent Promotional Couponing Solution, PromoNet. A real-time, hands-on demo showcased the ease- of-use, flexibility and effec- tiveness of the PromoNet solution on gaming machines from Aristocrat, IGT, WMS, Atronic, Spielo, Bally Technologies, Konami and Novomatic. The patent- pending PromoNet solution offers casinos unparalleled advantages where game play metrics automatically trigger marketing campaigns based on game play activity with promotional campaigns designed and triggers estab- lished by casino marketing. PromoNet Campaigns can


be downloaded via a secure network to the slot floor, Players Club, bars, restau- rants and hotel desks equipped with GEN2 Uni- versal or GEN3 Evolution printers


using standard


Gaming Standards Associa- tion (GSA) transport proto- cols. The flexible and feature-rich PromoNet solu- tion is scheduled for field trials in several casinos begin- ning in December 2010. John Edmunds, vice presi- dent, international markets for FutureLogic, explained: “We’ve added more diagnos- tic tools to help monitor the success of individual couponing campaigns, enabling operators to iden- tify which promotions are the most popular and cus- tomise them to reward their most valuable players. Couponing Triggers can be


PromoNet installed across their floor, casinos will be able to increase membership of their Players Club and their percentage of carded play as well as boosting revenues on slots across their floor. Whilst return on direct mailing is often said to be one per cent, return on PromoNet is significantly higher due to the ability to target promotions to individ- ual players, depending on their behaviour. In essence, marketing promotions are directed to the right players in the right place at the right time - every game, redemp- tion terminal and kiosk becomes a marketing machine. The campaign studio is really easy to use and enables the design of multiple coupons for differ- ent areas of the casino at dif- ferent times of the day, and days of the week. What dif- ferentiates PromoNet from other Promotional Coupon- ing Solutions is that it targets customer spending behav- iour across the whole resort from casino slots to retail shops for both carded and uncarded players - linking together a complete end-to- end solution. PromoNet is now being tested in a number of labs around the world and will go live in the next few months in America and Asia.


Edmunds also explained


based on a number of differ- ent events such as a set number of games played, total amount wagered, time playing maximum bet etc.


Unlike other solutions cur- rently available, PromoNet can issue coupons to both carded and uncarded players based on how they play so it


allows casinos to comp 100 per cent of their customers, rewarding existing players and recruiting new members to loyalty programs. With


Cammegh set up for Shot at Nevada


licensedtospin CAMMEGH


Cammegh was enjoying G2e like never before launching its Mercury 360 roulette wheel, the Double Shot RNG engine and sharing the news that it has applied for a Nevada gaming licence. The Mercury 360 has several mechanical and electronic features, such as its four discreet in-rim sensors, aiming to increase the security for roulette


wheels. The RNG ‘Double Shot’, meanwhile, brings an extra dimension to a stan- dard manual roulette wheel by generating multiple results and providing a host of potential side bets. Perhaps the most exciting news, though, was that Cammegh was in the running for a Nevada licence. Andrew Cammegh said:


“We’ve been exhibiting in Las Vegas for a number of years now and even though


42 January 2011 •G2ereport


the show provides us with plenty of sales leads, we’ve never been able to sell our wheels to operators based in Nevada. We’ve thought about applying for a Nevada licence long and hard and decided that now is the right time not just for Nevada but the other markets that the licence can help open including Delaware, New Jersey and Connecticut to name but a few. We’re already on The Strip through our Billboard displays,


which Shuffle Master has installed in casinos such as Paris, Rio and Caesars, but to get our wheels out there too would really be a dream come true. We’re quite far down the application process. It’s been intense but I’ve got to say a lot of fun too. The Nevada Gaming Commission visited our headquarters in the UK and seemed very impressed with our production process. We hope to hear something by February 2011.”


FutureLogic’s need for a new printer. “The development of the GEN3 Evolution was driven by the need for dual processing capability of TITO Tickets and Promo- tional Coupons - something which is very important for regulators. We also wanted to provide photographic quality ticket printing to better market whatever was


being offered in the cam- paign,” he said. “We also wanted to be able to accom- modate many more tickets and print tickets much, much faster. The GEN2 Universal is more than adequate for TITO, it does exactly what it needs to do, but with the GEN3 Evo- lution you get that little bit more and when connected up to PromoNet this has a noticeable impact.” The final product update


from FutureLogic concerned the revolutionary TableX- change device which allows players to use TITO tickets at table games. It connects table games to a casino’s existing TITO network by scanning and printing TITO vouchers, creating a common currency across the casino and creat- ing a bridge between slots and tables.


Edmunds explained the


further advantages and ben- efits of the product. “It helps casinos identify and target valuable crossover players who play both the tables and the slots and it helps to streamline table operations by virtually eliminating the need to replenish chips at table games. We’ve spoken to a lot of operators and based on their feedback we have increased the size of the LCD touch screen and redesigned the alpha- numeric keypad to allow for easier use by the dealer and pit manager. We’ve demon- strated this product at exhi- bitions all over the world in order to get feedback from operators to ensure that when we release it for sale, we’ve got something that the market has already helped us perfect. We’re really excited about TableX- change and we look forward to trials next year.”


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