The world of gaming is coming to London


We’ve got everything in gaming


As the most comprehensive gaming event in the world, ICE delivers business opportunities for operators across all sectors and in every jurisdiction where gaming is allowed.


Combining the very best in tradi- tional book making with gaming machines, sports betting and other technology-driven solutions. ICE betting will feature new product launches, networking opportuni- ties and an extensive business- based learning programme.


Visitors will be able to see the lat- est technologies and marketing concepts which are enhancing profitability. See how operators are working with smoking bans and how gaming machines, community games and bingo ter- minals are helping the sector.


ICE to host gaming


exhibitors from a record 54 countries


isitors attending January’s ICE Totally Gaming exhibition in London (Earls Court 25th/26th/27th January) will have direct access to the most international collection of gaming exhibitors ever gathered at a single b2b event. A record 54 countries – more than double the 26 at November’s Global Gaming Expo - will be represented by exhibitors delivering the most comprehensive insight to the latest gaming innovations from every corner of the world. Kate Chambers, Show Director responsible for ICE Totally


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ICE Show Director Kate Chambers


Gaming said: “This goes beyond just exhibition statistics. In real business terms it means that whatever’s taking place in the entire world of gaming will be demonstrated by exhibitors at ICE, which of course is great news for our many thousands of visitors who themselves travel from in excess of 100 countries to be in London. The very clear message is ‘come to ICE and see the world of gaming’ – which combined with the breadth of gaming sectors on show represents an intoxicating business proposition and one not to be missed.”


Casino companies celebrate 21st anniversary represented at the official opening A


ristocrat Technologies, Cummins Allison, Eurocoin and TCS John Huxley will be


ceremony to mark the 21st anniversary of high stakes gaming at the London show. The quartet were amongst the 16 pioneer companies who helped launch what has become the most complete b2b gaming exhibition in the world and which in January 2011 will welcome some 400-plus exhibitors and in the region of 20,000 visitors to London. ICE Show Director Kate Chambers said: “Our opening ceremony will celebrate 21 years of working in partnership to provide a source of product innovation and inspirational ideas for the international gaming industry. Few


could have thought some 21 years ago that a pioneering niche within an existing exhibition would flourish in such a way.


“Most if not all of the ground- breaking, iconic gaming products to impact the sector over the last 21 years have been launched at ICE and I’m certain that the break through product of 2011 will also be found at ICE, which is why the exhibition remains the immense asset it is to the global gaming industry and a must-attend event.” The roll call of companies at the 2011 opening ceremony is completed by Barcrest Group, CMS and Funworld.


The historic home of European gaming, ICE hosts all of the major innovators across slots, table games, server-based gaming, elec- tronic poker and more. Exhibitors and visitors alike consistently say it is the most important three days in their business calendar.


The phenomenon of the Video Lottery Terminal takes centre stage at ICE where every developer, game creator and many of the licence holders will be present. It's a massive business opportunity for operators to source the very best solutions available.


Technology waits for no man and no sector has moved at a faster rate than remote. Attending ICE mobile is an insurance policy to protect against being left behind. If there's one place you can't afford to keep at a distance, it's ICE at Earls Court, London.


This sector of ICE is a touch paper of innovation. Featuring the best products and services from the smartest creators using the latest technologies, ICE Online will en- sure you are ahead of the game in this ultra competitive sector.


A broad and vibrant sector compris- ing street slots, skill with prize games, touchscreen, novelty and other electronic entertainment. A great opportunity to meet with developers and talk to the people that matter about price, service, de- livery and future games strategies.


totally gaming


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