internationalcasinoreview G2e10 REPORT


Innocore expands Powerful new marketing DPX board range


tool from TransAct


Giving operators the opportunity to interact directly with all customers, whether carded or not, and keep them engaged in everything the casino has to offer, the Epicentral system has a unique mobile element.


onthemove TRANSACT


Peripherals are no longer quite so peripheral as they once were, with added func- tionality offering real oppor- tunities for operators to make the most of their con- tacts with guests. Already known for its


thermal printers, TransAct has developed a unique four- part marketing system that adds to the core function of delivering cash-value tickets by allowing promotional coupons to be printed off. “The Epicentral Print System is a software solu- tion that allows the opera- tor to communicate directly with the player via the coupon,”


said Tracey


Chernay, SVP of sales and marketing. The four components of Epicentral include a coupon layout generator, an easy-to- use design programme that allows the marketing team to create and save any number of promotional coupons. The design can be done in-house or farmed


Tracey Chernay with the iPad-based mobile host element of the Epicentral system


out. Logos and other graph- ics can be imported easily with different barcode types able to be embedded. The system also allows the parameters for the delivery of coupons to be set, say for a given lost amount, or a birthday gift for a loyalty programme member. The second element is the


server manager, which allows the operator to manage the library of pro- motional coupons. It is loaded with the IP address or location of every slot on


the gaming floor allowing for targeted or blanket mes- sages to be delivered. This connects to the


third, vital element of the system, the Epic 950 printer, which has to be equipped with ServerPort. This small additional unit holds the IP address for the machine, rather than for the printer, enabling not only the Epi- central system to operate but also the easy swapping out of printers without have to change the IP address. The truly innovative


Big hopes for iVizion


greatthings JCM GLOBAL


For more than two decades, JCM Global has been a big name in the global gaming industry and at G2E, to prove the point, its booth featured the world’s biggest bill val- idators, towering 13ft (4m) and were part of JCM’s cele- bration of its award-winning iVizion. Tom Nieman, SVP of oper- ations, said: “iVizion forever changes the way the gaming industry sees banknote vali- dation. It is the foundation of intelligent validation and sees better, thinks smarter and runs faster than any comparable product in the industry.” iVizion uses Contact


Image Sensor (CIS) Technol- ogy, combined with trans- parency and ref lective sensors that scan 75 times more data points than com-


petitive products, says the company. The result is the most powerful sensor capa- bilities available, giving


56 January 2011 •G2ereport


operators a more than 99 per cent acceptance rate on valid banknotes and the most diligent counterfeit


Tom Nieman, SVP of operations with the iVizion validator


protection. Each transaction is cap-


tured and stored on the RFID ICB cashbox,


featuring


encrypted and web-enabled data, 64 megabit flash memory, a self-calibrating sensor package, modular component design, and the ability to read barcodes hor- izontally and vertically. iVizion has two high- speed processors, a sealed 85 mm banknote path, a patented and proven remov- able stacker mechanism, “Blind Mate” and “Hot Swap” design and complete com- patibility with all gaming protocols.


JCM also showed its


Sentry 2.0 smart bezel that communicates with players in four languages and a wide range of other validation solution equipment.


Albert Radman of Alfastreet: “We brought our bingo and blackjack machines here to show mainly to Latin American customers - and we’ve seen a lot of them, who appreciate our great pricing and local support. In the US our products are distributed by Atronic - it’s not really a multiplayer market, so it makes more sense to put our own effort into other markets.”


element of the system is the mobile host. Casino hosts equipped with an iPad or smartphone can give coupons directly to players on the casino floor either through the server manager or the ServerPort device in the machine, all this wire- lessly.


The marketing opportu- nities are vast, from con- trolled and targeted promotional campaigns, to drawings, to offers on enter- tainments, to inducements to sign up to loyalty pro- grammes, to food and bever- age rewards and slot tournament entries. “The entire solution is


available on a daily fee model,” said Chernay - TransAct’s very healthy financial position enables it to take on the capital expenses of the system. “We’ve got plenty of money in the bank and we’re debt- free, so this represents a good investment in our cus- tomers.” Operators can also offset some of the costs by selling advertising space on the coupons.


“Casinos have told us that


they don’t care what the price is if it generates a dollar more than it costs,” said Chernay. “Depending on whether the legacy printer needs to be upgraded it costs between $1 an $1.50 per machine per day give or take.” Launched at G2E, the company has already installed the system at Foxwoods casino in Connecticut.


graphicexamples INNOCORE GAMING


Having just announced its acquisition by Advantech, making it the largest supplier of PCs to the gaming indus- try, Innocore Gaming launched two new gaming computers in its DPX-S range at G2E.


The DPX-S415 and S425


are backwards compatible with the existing DPX-S410 technology and so, says the company, offer existing cus- tomers a springboard to move to new higher perform- ance technology and a leading edge platform on which new customers can base their products.


Using latest chipsets and technology from Intel and AMD, the integrated single- board computers allow game designers access to impres- sive multimedia and comput- ing power. High performance graphics engines are included that offer 3D accel- eration, multi-monitor support and dual core 64-bit CPUs, which allow optimal


use of the latest 64-bit oper- ating systems and system RAM up to 8GB.


The DPX-S415 is an AMD platform sporting ATI Radeon HD4270 graphics, a DirectX 10.1 engine, for high-end graphics performance, 3D visual effects and dynamic interactivity. The platform includes AMD’s latest Hyper- Transport technology 3.0 to boost system performance and supports the latest Athlon II Neo and Turion II Neo dual-core processors II. The DPX-S425 is an Intel platform based on Intel’s latest 32nm technology and including state of the art fea- tures such as Intel Turbo Boost and Hyper threading Technology to enable four- way multitask processing and automatic over-clocking to handle CPU demand. The integrated Intel HD Graphics offers sharper images, richer colour, and life-like video and audio. The CPUs supported are the state-of-the-art Intel Core i-5 and Core i-7 with Integrated Memory Con- troller.


Alfastreet hooks up


Innocore’s sales director Koen Stomph with the new DPX- S415 integrated gaming computer


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