internationalcasinoreview Events
Touch, feel and embrace the future of gaming is the invitation being extended to the 20,000-plus visitors expected to attend January’s ICE show at London’s Earls Court Exhibition Centre (25th/26th/27th January).
ICEtotallygaming LONDON
The invitation to attend ICE Totally Gaming could not be more compelling with the huge exhibition occupying some 20,000 square metres of stand space from where an expected 2,000 new prod- ucts will be launched. Kate Chambers, ICE show
director said: “We’ve got the biggest names in gaming, the best innovators in gaming, and the smartest names in gaming. We know that there will be thousands and thou- sands of new products launched – that’s why exhibitors invest in attend- ing the show after all. We’ve also got seven unmissable conferences dealing with crucial issues such as how gaming operators can use social media to engage with a younger audience and retain customers. No other gaming
show in the world can come anywhere near the geograph- ical spread of exhibitors present at ICE or the diver- sity of the gaming experience that’s on offer; quite simply all the evidence demon- strates there is no other place in the world that gaming operators can or indeed should be come January.” The show’s reputation for being at the cockpit of gaming innovation is borne out by the roll call of marquee exhibitors which includes Abbiati, Advansys, Ainsworth, Alfastreet, Amatic Industries, Apex Gaming, Aristocrat Technologies. Atronic Inter- national, Bally Technologies, Barcrest Group, Belatra, Betsoft Gaming, Betstone, Casino Technology, Chartwell Games, Elektron- cek, Eurocoin, Euro Games Technology,
Evolution
Gaming, Gold Club, GPI, IGT- Europe, Konami Gaming,
Merkur Gaming, Novomatic- Austrian Gaming Industries, Suzo, TCSJohnHuxley, WMS Gaming and Zest Gaming. Added to this there are
more than 60 companies making their debut appear- ances at ICE, providing a perfect balance of seasoned and new exhibitors. Chambers added: “ICE
exhibitors are coming to London in their hundreds, to do one thing and that’s win business. The 20,000 or so visitors who come to ICE each year from 100-plus juris- dictions know that this expo delivers an unrivalled oppor- tunity to meet-up with old friends and see the brand new technology that’s shaping the future of gaming. ICE allows them to be at the vanguard of the gaming rev- olution.”
As the most comprehen-
sive gaming event in the world, ICE delivers business
Casino Review to celebrate 100 International Casino Review will be celebrating its 100th issue next month with a bumper edition to be delivered on the first day of ICE Totally Gaming. Editor Phil Martin said: “It feels strange to be on the verge of reaching such a landmark issue as the months have really flown by since we launched with a 16 page edition back in October 2002. By absolute coincidence Playboy Enterprises was on the front of that magazine too! I’d like to thank each and every advertiser for their support since that first edition because it is only with their support that we’re closing in on our 100th issue.”
http://www.wms.com
400 lead exhibitors to shape the future at ICE
centre stage at ICE where every developer,
game
creator and many of the licence holders will be present. It’s a massive busi- ness opportunity for opera- tors to source the very best solutions available. Mobile technology waits
for no man and no sector has moved at a faster rate than remote.
Attending ICE
mobile is an insurance policy to protect against being left behind.
This sector of ICE is a
opportunities for operators across all sectors and in every jurisdiction where gaming is allowed.
The betting offering will combine the very best in tra- ditional book making with gaming machines, sports betting and other technol- ogy-driven solutions. ICE betting will feature new product launches, network- ing opportunities and an extensive business-based learning programme. Bingo visitors will be able to see the latest technologies and marketing concepts which are enhancing prof-
itability. See how operators are working with smoking bans and how gaming machines, community games and bingo terminals are helping the sector. In terms of casino; the his-
toric home of European gaming, ICE hosts all of the major innovators
across
slots, table games, server- based gaming, electronic poker and more. Exhibitors and visitors alike consis- tently say it is the most impor- tant three days in their business calendar.
The phenomenon of the Video Lottery Terminal takes
touch paper of innovation. Featuring the best products and services from the smartest creators using the latest technologies, ICE Online will ensure you are ahead of the game in this ultra competitive sector. There will also be a broad and vibrant sector compris- ing street slots, skill with prize games, touchscreen, novelty and other electronic entertainment. A great opportunity to meet with developers and talk to the people that matter about price, service, delivery and future games strategies.
Third International Casino Conference promises to inform
Top executives from European casino groups will meet to discuss internet gaming, cross-border regulations and strategies for the ongoing recession at the third International Casino Conference, prior to ICE Totally Gaming.
internationalcasinoconference LONDON
The European Casino Association (ECA) and Clarion Gaming will stage the Third International Casino Con- ference (ICC) to be held on 24 January 2011, a day before the start of London’s ICE Totally Gaming exhibi- tion.
The forthcoming Green Paper on Online Gambling announced by EU Commissioner Michel Barnier, ongoing regulatory changes in several European jurisdictions allow- ing casino operators to seek online gaming licences, the continuing struggle with the effects of the reces- sion on customers’ spend and new casino design are amongst the top
issues to be discussed at this annual event. ICC’s convenient co-location with the world’s largest gaming exhibition, ICE Totally Gaming in London, and the full endorsement and partnership with the ECA guarantees the pres- ence of high-level decision-makers, CEOs representing all major casino operators and suppliers in Europe and globally.
Ron Goudsmit, ECA Chairman, commented: “The ICC offers a dedi- cated platform for ECA members and the broader international casino com- munity to exchange views on the most pressing challenges facing the indus- try. This event will once again bring together industry leaders, European regulators and tech experts for top
level strategic and regulatory discus- sions and networking opportunities, to pave the way for building a sustain- able future for the casino industry in Europe and beyond.”
Setting the scene for the discus- sions, ICC 2011 will open with the CEO MegaDebate, featuring CEOs of Casinos Austria International, Spiel- bank SH GmGH, Olympic Entertain- ment and Svenska Spel’s Casino Cosmopol who will give their frank views on gambling regulations, casinos’ response to recession, CSR, innovations and new platforms . With Member States creating licensing regimes for new forms of gaming, including internet gaming and VLTs, recent ECJ rulings re-con- firming Member State competence,
politicians discussing common approaches in the Council Working Group as well as the Green Paper proposal by the European Commis- sion, regulatory questions will take the centre stage. The invited repre- sentatives of the regulatory bodies from France, Belgium, Hungary, Denmark and Germany will be avail- able to explain their plans and require- ments.
Recognising the industry’s need to innovate, CEOs of Partouche Interac- tive, Sisal, Lottomatica Gaming Divi- sion and Evolution Gaming will explore the newest trends in technol- ogy and marketing, with particular focus on internet gaming and VLTs, both of which experience regulatory changes, allowing casinos to expand
the reach of their brand and customer base. The Casino Gran Madrid case study on the launch of an online gaming arm of the land-based opera- tion will illustrate how casinos can specifically harness the power of their brand online and address the chal- lenge of customer cannibalisation and competition against global brands. Another case study by Brus- sels-based Viage Entertainment Center will present the business rationale of implementing the Las Vegas style gaming in Europe. With plenty of networking time during the conference and at the sub- sequent evening reception, ICC 2011 promises to be an excellent start for continuing discussions during the following days at ICE Totally Gaming.
http://www.wms.com 22 January 2011 •events
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