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veryimportantproducts TCS JOHN HUXLEY
The second Access All Areas event hosted by TCS John Huxley was held in Las Vegas alongside the Global Gaming Expo and was once again her- alded a major success. The Ghost bar at the top of
the Palms Hotel was trans- formed into an upscale casino featuring a whole host of new and exciting innova- tions including the new e-FX Solo display, the Supernova Table Bonus system and 3 Dice Football. Customer response was overwhelm- ing, with visitor numbers exceeding all expectations. Tracy Cohen, marketing
manager, said: “Our pre-show marketing campaign proved extremely effective with visitor registrations to our website significantly higher than last year. We decided to stay open until 8pm to take advantage of the venue which is magical after sunset, and by the end of the first day we had almost as many atten- dees as the 2009 event, with final visitors numbers doubled. The event’s success is not solely down to the great location and showcasing superb products. Customers absolutely loved the relaxed atmosphere and the fact that they could spend time with the team away from all the usual distractions of a trade show. With extra indulgence treats such as signature cock- tails, European candy store, memorabilia photos and mas-
The VIP - Visit, Indulge, Play theme for this year’s Access All Areas hosted by TCS John Huxley lived up to its billing. Guests were whisked to the event by exclusive chauffeur driven limousines, and were greeted by the VIP Valet Girls at the hotel entrance. But all the champagne, massages and cocktails didn’t get in the way of the real reason for being there: new products.
sages, many visitors found it hard to leave.” Roger Hawkins, CEO for the Americas, added: “This year’s event has been an unmitigated success for us. Not only have we doubled the numbers, we have main- tained high quality visitors who have enjoyed our hospi- tality and been able to spend time with our team, really seeing our product offering.” And there was plenty to see with a unique game blending American football with craps turning most heads. 3 Dice Football com- bines the excitement and companionship of Craps with the sport of football, to provide a non-intimidating and easy to learn dice game that is sure to revolutionise table gaming in casinos. The primary objective of 3 Dice Football is to score a
Touchdown. The outcome of each down is determined by rolling 3 dice (2 green, 1 red) delivering four possible out- comes: Yards Gained: Total of green dice minus red die, Penalty: Total of green dice is lower than red die, Trips TD: Instant Touchdown with any triple, Turnover: Red 6 rolled with Green 1-1 or 1-2. 3 Dice Football is simple to intro- duce to any pit. It is played with three standard dice (2 green, 1 red) and incorpo- rates a layout that fits on a standard craps-sized table. Hawkins said: “The game
of craps has never lacked excitement; however, it com- bines complex rules and pro- cedures which can put players off. By introducing the proprietary game of 3- Dice football it is now possi- ble for a complete novice to grasp the game and enjoy the
excitement.”
The SuperNova Table Bonus System, meanwhile, is a powerful progressive and game bonus system that drives increased revenues by adding higher levels of player excitement and loyalty to table games.
Designed to be added to
any table game on the gaming f loor, SuperNova features multiple level progressive pools including both event based and mystery prizes to increase player appeal. SuperNova incorporates the wide screen Omni Pro- gressive Display. It features multiple odometers and can be re-skinned and themed to integrate with the base table game and reinforce the overall property brand. An intuitive touch screen handset allows easy dealer operation and quick game
IGT produces slot number two million International Game Technology has produced its two millionth slot with a Siberian Storm machine rolling off the production line to pass the landmark. Eric Tom, IGT’s chief operating officer, said: “This important milestone represents where IGT has been and where we’re going. We made the first video poker game, the first microprocessor-driven spinning reel game, and the first ever wide- area progressive jackpot game. And along with the millions of machines we’ve produced, our innovative ideas have changed the way the industry thinks about gaming - from the first game that rolled off the line almost 30 years ago to our two millionth game today.”
SECTION SPONSOR
http://www.ballytech.com
The VIPs Visited, they Indulged and they Played
change configuration. Simon Witty, group
product development direc- tor, said: “SuperNova is a table development that signifi- cantly increases player par- ticipation and revenues when compared to other tables. Not only does Super- Nova boast a unique bet sensor that adds new levels of visual interaction with the player, but it also delivers a highly efficient platform from which to provide side- bets, bonus games, progres- sives and game variations to further stimulate player inter- est and involvement.” TCS John Huxley also
launched a new extended range of e-FX Winning Number Displays with the e- FX Solo, an entry level model, perfect for delivering a cost effective table solution with striking graphics on a single sided 21” screen. The new display fully integrates with Saturn and Gemini Roulette Wheels and Reader Heads, to deliver fast winning number results without human input. An optional touch screen dealer terminal is also avail- able for operators needing manual input of data. Else- where, the e-FX Elite replaces the e-FX Insignia as the ulti- mate in casino displays. David Heap, group chief
executive officer, stated: “The introduction of e-FX solo to the range gives an entry level model, perfect for delivering a cost effective table solu- tion, whilst our e-FX Elite models are the ultimate
casino display boasting 29” and 21” single or double sided screens and unrivalled levels of customisation.” The group also launched a
new cost effective solution aimed at recycling existing slot machines and to give them the power of Mazooma Interactive Games content. Mazooma Slot Content
Upgrade is targeted at Central and South America gaming operators and delivers flexi- ble conversion tools that are compatible with a wide range of popular cabinets from major manufacturers and offers total flexibility to connect with other OEM gaming machine peripher- als.
David Charnock, vice pres- ident of sales central and South America, said: “TCS John Huxley has established a strong foothold in certain regions of Latin America, however, there is no doubt that the new and emerging markets, such as Mexico, are more open to new technolo- gies. We are developing a range of products specifically for these markets and MIG is one of the first such products that form part of this strat- egy. The ability to be able to provide our customers with high quality game content using a wide range of cabinet options, allows us to offer the latest games at extremely competitive rates. As it istai- lored purely for the Latin American market, we know exactly what our customers require.”
http://www.ballytech.com www.ballytech.com 60 January 2011 • suppliernews
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