internationalcasinoreview G2e10 REPORT


Aristocrat builds


momentum with American classics


Aristocrat Technologies has been building for the future Stateside for some time, and now the company is building momentum with an impressive line up of games many with American themes launched at G2e. What’s more, a high percentage of these games will soon be available in international markets too.


captainamerica ARISTOCRAT


From Tarzan to Alice in Won- derland, from Mission Impossible to the classic New York Taxi, everywhere customers looked on the Aristocrat booth they would have felt submersed in Amer- ican culture.


But the themes were just


the show side of Aristocrat’s creativity with three innova- tive new cabinets unveiled, including the award-winning Verve hd, a sleek, cool, dynamic revolution in slots that is totally hi-def. The Virid- ian ws gives players a new gaming experience with better ergonomics, easier accessibility and two huge screens. The Vii slant has incredibly hi-def LCD moni- tors and is slimmer by four inches, giving players a better fit and a sleeker look. “We have created


absolutely the most exciting and diverse G2E product line-up Aristocrat has had in 10 years,” said Aristocrat pres- ident Nick Khin. “Operators and players in nearly every gaming jurisdiction in the world know that Aristocrat games are more fun to play than games from any other supplier. The driving reason for that is our math - it’s just simply better and makes the game more fun. We have spent the last year creating new and even better math models. The simple truth is, our math keeps players engaged and having fun longer, which results in our games being strong perform- ers for operators. I have no doubt that after taking just one glance at Verve hd, Virid- ian WS and Vii, attendees will be impressed with the overall design, presentation and use of leading edge tech- nology such as our new full colour Nteractive LCD buttons.” The experience gets


crazier with Aristocrat’s style of community gaming in Crazy Taxi - Fare 4 All. The slant top game is a fun expe-


38 January 2011 •G2ereport


rience where players partici- pate collaboratively in three community features. While some community style games pit players against each other, in Crazy Taxi, the players all benefit as a com- munity.


An immersion chair


shakes, rattles and rolls with the motion of the cab during the bonus round. The all new Viridian ws


32-inch portrait LCD has given Aristocrat greater freedom and is the formula used for one of Aristocrat’s many odes to American culture with Tarzan: Lord of the Jungle as based on the books by Edgar Rice Bur- roughs.


Also on view were new wide-screen transmissive steppers with bonus anima-


tion over the reels. Aristocrat was offering games based on another American classic, Alice’s Adventures in Won- derland with Mad Scatter, Looking Through the Glass, using this transmissive tech- nology, whilst a more con- temporary ode to the blockbuster film Mission Impossible saw a four level progressive fused around a futuristic carousel of video slots based on the motion picture series. The Verve hd cabinet and


new player favourite game Michael Godard’s Rockin’ Olives take the player expe- rience further than ever, with a sleek cabinet design, all- original artwork from America’s


best-selling


artwork, and player-driven features like player-


Daniel Lindsay, general manager at Aristocrat Europe, shows new player interaction with Drag ‘n’ Drop Wild


adjustable sound and an easy- to-reach player’s card area. The second instalment of the Godard series Monster Boogie debuted at the show. Aristocrat also displayed


entirely new game cate- gories, including the advanced technology of Mega Pay, Remix and Win Your Way. Available on player- favourite game titles More Hearts and More Chilli, in Mega Pay, when the multi- games play during the free games feature, players get a Mega Pay, where one game can become four games. The fun, new Remix show- cases Aristocrat’s unique shuff le feature,


where


symbols or reels are rearranged randomly on the screen to award additional shuff les and wins are awarded. Don Quixote and Dragon Emperor are the first two products in the Remix category. Win Your Way allows


players to choose their volatility:


low (green),


medium (yellow) and high (red). Players can easily iden- tify their choice thanks to user-friendly buttons and onscreen images. Big Sky and Captain Cutthroat are the first 2 games in this new cat- egory.


Additionally, Aristocrat will show more than 230


games, including: Cashman Fever, a feature-rich, highly entertaining gaming experi- ence with four red-hot, high- frequency Cashman Fever bonus features and an exclu- sive Cashman Fever Progres- sive Link feature that offers up to 20 Jackpot pools. Players will have a


swagger in their step after they saddle up to Reel Tall Tales, Aristocrat’s first triple standalone progressive jackpot product in the amazing new Viridian ws cabinet. Reel Tall Tales are incredibly animated and interactive games that bring to life great all-American legends including Paul Bunyan, Pecos Bill and Bigfoot. Of course, tales as tall as these can only be told in a big way, and the huge Viridian ws cabinet with its 32” feature top box are the perfect big fit. Reel Tall Tales come alive with two bigger- than-life base games: Paul Bunyan and Pecos Bill. Tow- ering over it all are three Bigfoot Bonus features, which come standard on both base games. On the systems side, Aris-


tocrat was revealing power- ful new features that make Oasis 360 even better. First is nVision which is the company’s new business intelligence tool. Using inter- active dashboards and advanced reporting, nVision exposes the true value of the operation. Next is nCompass, the next generation of Sen- tinel, that has an advanced media delivery that empow- ers operators to connect with players in new ways. It all starts at players’ fin-


gertips, literally, with Aristo- crat’s new Nteractiv LCD Programmable Button Tech- nology. These are the indus- try’s first colour LCD buttons, and they can rotate messages to attract players and to keep players engaged.


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