Regional vFinal 1/3/10 12:52 Page 34
Regional
Chips down in 2009 but
better than expected
The Semiconductor Industry Association (SIA) has
reported that worldwide semiconductor sales in
2009 were $226.3 billion, a decline of 9 percent
from 2008 when sales were $248.6 billion. Total
sales for 2009 surpassed the SIA forecast of $219.7
billion. December sales were $22.4 billion, an
increase of 29 percent from December 2008, when
sales were $17.4 billion. December sales declined
by 1.2 percent from November when sales were
$22.7 billion. All monthly sales numbers represent
a three-month moving average.
“2009 turned out to be a better year for the global
semiconductor industry than expected,” said SIA “Sales in the final quarter of 2009 were supported
President George Scalise. “A strong focus on by healthy demand in a variety of end markets
inventories throughout the supply chain mitigated including PCs, cell phones, and consumer
the impact of the worldwide economic downturn electronics. In 2010, unit sales of personal
and positioned the industry for growth as the computers and cell phones – which account for
34
global economy recovers. approximately 60 percent of total semiconductor
consumption – will grow in the low-to-mid teens,
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providing a solid platform for chip sales. Consumer
.eur electronics are expected to grow in the mid-single
oasiasemiconductor
digits,” Scalise continued. “We are also seeing the
effects of recovery in the enterprise sector and we
believe this trend will continue,” Scalise noted. SIA
expects a return to normal seasonal patterns,
which suggests a modest slowdown in the first
quarter.
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China and India, two key emerging markets, are
also driving demand. In addition to purchasing
square4
Issue I 2010
consumer items such as handsets and computers,
both regions are continuing to invest in wired and
wireless infrastructure. These investments in
infrastructure create demand for a broad range of
semiconductor products.
“Advances in technology are continually enabling
development of new products, such as netbook
and tablet computers,” said Scalise. “Attractive
price points for these products are creating new
market segments that hadn’t previously existed,
and they are adding to overall semiconductor
The SIA Global Sales Report (GSR) is a three-month moving average of demand.
sales activity. The GSR is tabulated by the World Semiconductor Trade
Statistics (WSTS) organization, an independent, non-profit organization “With improving consumer confidence and signs of
established by the global semiconductor industry to compile industry economic recovery around the world, the
statistics. The moving average is a mathematical smoothing technique that semiconductor industry is well positioned for
mitigates variations due to differences in companies’ financial calendars. growth in 2010,” Scalise concluded.
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