p52-53 Mystery Shopper oct3 30/9/08 18:05 Page 52
knowledge
ttglive.com
Mystery Shopper
from Cirencester
The mystery shopper visited two agencies in
Cirencester on a Wednesday afternoon, then
selected one website from a search for “Canary
island holiday all-inclusive”, plus an advert from
Teletext showing reasonable prices for Tenerife
This week’s challenge:
The mystery shopper asked
for seven nights’ all-inclusive
accommodation for a last-
minute break for two adults
to the Canaries. The couple
preferred a good price over
a particular island.
Mount Teide in Teide national park, Tenerife,
is a perfect place to see the stars at night
Tenerife Tourism Corporation
CHALLENGE AT A GLANCE.
Who: Budget: £635 Where: Canaries
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper
looking for the best deal from agents and operators on the high street, online, on TV or in newspapers.
The Real Deal research is carried out on behalf of TTG by React Surveys, and no further details or information
can be disclosed. Researchers take into consideration first impression, sales process, product and budget
match and extras offered before giving an unbiased opinion of which channel/company they would have
booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we
may report on competing travel firms in the future. Please note that the aim of The Real Deal is not to criticise
individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
52 03.10.2008
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