p48-49 tech oct3 30/9/08 17:36 Page 49
ttglive.com
technology knowledge
“By posting adverts for
Case study
suppliers on their site,
agents can earn when
.AFFILIATE.
visitors click through”
GARY PHILLIPS
proprietor,
eurodestination.com
Gary Phillips used to be a
network called Webgains just four months travel agent specialising in Eurostar sales.
ago. The operator has just recorded a 20% He now runs eurodestination.com, a
increase in incremental sales. website that works as an affiliate for
But there is cash for affiliates too. The Affiliate Future, among other networks.
best affiliates are those that understand “You need to know what you’re doing if
how to build an audience by publishing you are going to be an affiliate,” he says.
information users want. Increasingly, these “My experience as an agent certainly
affiliates are being described as “publishers”. helped. You have got to know what you are
Just as newspapers and magazines reach trying to sell and you have to work hard to
the audience advertisers want to talk to, so give the readers what they want.
does an effective affiliate’s site. “I see eurodestination.com as an online
One of Hoseasons’ most effective affiliates magazine with travel tips and articles,
is a niche Cornwall site, which offers which link through to places where people
regularly updated, rich local content. A can purchase what they are reading about.
national operator cannot possibly provide “Because it is online, I have been able to
that level of local information on its own set up my site with very little capital. I don’t
route to affiliates, and affiliates the easiest site. But it can provide information about have the overheads that a travel agent has.
route to operators. its own services. Increasingly, that means It’s a one-man show, makes a good living
Tom Brett, head of marketing at Island providing code to affiliates which allow for me, and is growing at a decent pace.”
Cruises, began a campaign with an affiliate them to show consumers real-time inventory.
Comtec technology helps our customers to compete. By
enabling them to exploit new sales channels, streamline their
operations, enhance their service levels and protect their
profits.
Our market proven travel platform comprises:
Tour operator sales &
management system
New travel agency selling system
Supplier distribution services
If you partner with Comtec you'll be in good company. Our
600+ clients range from family-owned businesses to the largest
leisure travel brands.
Come and visit us at
stand number TT6020
10th-13th November
For more information:
T:+44 (0)1633 627 500 E:info@comtec-group.com W:www.comtec-group.com
03.10.2008 49
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