p50-51 tech oct3 30/9/08 11:04 Page 50
knowledge technology
ttglive.com
Bookable sites
Late night sho
W
hile many agencies have for other types of product, a bookable website
a website that acts as an extra can impress clients into calling you: “If it
shop window, far fewer have is bookable, it already gives the feeling of
one that is fully bookable. something more sophisticated. It’s about
But technology companies and agents who credibility,” he explains.
have taken this route believe it can be an Mike Carmody, Worldchoice IT manager,
important branch of the business. points out that that while any website can
Kenny Picken, managing director of help extend you market beyond your
Traveltek, which creates bookable sites for footfall area, only online bookability can
operators and agencies, says: “Unless they are extend your opening hours. “You can come
working in a really specialist niche market, in the next morning and lo and behold
they should absolutely, 100% have one. . . you’ve had bookings while you’ve been
Consumers now demand this facility.” sitting in your armchair,” he says, adding
Picken says web sales are most suited to that the “buy now” nature of the web means
mass-market product. “It is now the only many people browsing would rather book
way to do it – your seven nights in with a competitor than fill in a form and
Benidorm or Puerto Banus is a commodity.” wait for a call back.
Dolphin Dynamics president Roberto Da Technology companies admit the cost
.
c
om
Re agrees that simple, price-driven, bucket of a bookable facility can be a deterrent to
and spade holidays are the more common agents. Whereas a simple brochure site can
iStockphoto online travel purchases. However, he believes, be bought for under £1,000 with maintenance
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D O O V L ] H V F D Q Q R Z H Q M R \ W K H E H Q
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S X U
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a fully integrated customer relationship management system
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50 03.10.2008
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