p58-59 mystery shopper sep12 9/9/08 16:05 Page 58
knowledge
ttglive.com
Mystery Shopper
from Dorchester
The mystery shopper visited two agencies in Dorchester on a Saturday
afternoon, then selected two travel websites from an internet search for
“UK and Ireland Christmas breaks”
y
inla
This week’s challenge: The mystery shopper asked for a
om/Doug McK four-night Christmas break in the UK for two adults staying in a
.
c
view
country hotel with spa facilities and offering a programme of
Britainon
Christmas activities. The break was to include Christmas Eve,
Christmas Day and Boxing Day
Left: Sample some of the UK’s best tearooms in York, including the
cream cakes at the infamous Betty’s Cafe in St Helen’s
CHALLENGE AT A GLANCE.
Who: Budget: £750 Where: UK
TTG has teamed up with React
Surveys to simulate a realistic
Seal the deal with these tips from Training for Travel
booking process each week – that
means a mystery shopper looking for Christmas lunch: For Robin Hood: For a Train-spotting: Tour the Scenery: For outdoorsy
the best deal from agents and operators on the high street,
families with children, cultural break, suggest world’s largest railway types, suggest the Lake
online, on TV or in newspapers. The Mystery Shopper
research is carried out on behalf of TTG by React Surveys,
suggest a three-night Nottingham’s Sherwood museum in York, trample District, famous for its
and no further details or information can be disclosed.
Christmas package at Forest, home of Robin a maze of cobbled streets association with William
Researchers take into consideration first impression, sales
process, product and budget match and extras offered before
Hayfield Manor in Cork Hood. History buffs may full of tearooms and art Wordsworth. Advise a
giving an unbiased opinion of which channel/company they which includes a lunch also enjoy the city’s old shops, and take a ghost- stop at the Grasmere
would have booked with on that occasion. We do not claim
and visit from Santa. underground caves. hunting tour of the city. Gingerbread Shop.
that the winner is the best in an area or specialist sector, as
we may report on competing travel firms in the future.
Please note that the aim of The Real Deal is not to criticise
individual agents or companies, but to promote good sales
For more training tips and courses, go to
technique for the benefit of all in the travel trade.
trainingfortravel.com or
ttglive.com/knowledge TRAINING FOR TRAVEL
group ltd
Campaign proudly
sponsored by
Look out! Fraggles are set to
invade Gran Canaria!
Watch out for Mokey, Boober, Red, Wembley, and Gobo’s
In
appearance at The Travel Convention for the Family Holiday
a
i
d
Association—the charity that gives families a break.
o
f
Registered charity no 800262.
www.fhaonline.org.uk
info@fhaonline.org.uk telephone 020 7323 7290
58 12.09.2008
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