p28 cruise sep12 8/9/08 18:05 Page 28
news cruise
ttglive.com
In brief
Online players ‘yet
■ Crystal Cruises boosts shore excursions
Crystal Cruises has expanded its range of Crystal
Adventures shore excursions for its 2009 World
Cruise to cater for a more active clientele. Crystal to entice newcomers’
Serenity will leave Los Angeles on January 21,
2009, for a 106-night voyage. New excursions
include horseback and helicopter rides in New Ebookers boss urges agents to make the most of the internet
Zealand and go-karting in Alaska.
to attract new cruise customers. Kay McLellan reports
■ Access all areas with new Princess tour ONLINE travel agencies and cruise companies them, but they have partners for that. What
Princess Cruises is offering guests the chance to have yet to fully exploit the internet’s ability to they are looking for are all those people
explore its newest ship, Ruby Princess, which attract new-to-cruise customers, it has been who have thought about a cruise and haven’t
joins the fleet in November. “The Ultimate Ship claimed. yet tried it, or they’ve tried one but are not
Tour” will give holidaymakers the chance to see Alan Josephs, ebookers’ managing director for active cruisers. We pull in a lot of people from
the ship’s engine room, medical centre, bridge Europe, said online travel that demographic and give
and other areas normally reserved for crew. The agencies had a unique them that choice.”
“Online travel
three-hour tour costs $150. ability to tap into the Josephs said Orbitz,
new-to-cruise market, but
agencies attract
ebookers’ sister company in
■ Superbreak reports mini-cruise increase were not promoting cruise America, had shown its
independent
Superbreak claimed a 12% increase in demand enough to customers as an cruise channel attracted
for P&O Ferries mini-cruises in August showed attractive option.
travellers, who
a younger new-to-cruise
cash-strapped holidaymakers were looking to cut
Ebookers.com launched a audience and this was being
like researching”
costs. Ian Mounser, sales director at Superbreak, full cruise retail channel in repeated in the UK.
said: “Demand is rising as there are many people June this year in partnership with US cruise “Online travel agencies attract independent
who live within two hours of Hull and Portsmouth specialist Viva Voyage, and Josephs said it was travellers, who want to plan for themselves and
who are looking for an inexpensive way to get mainly attracting new-to-cruise business. like researching travel,” he added.
away.” Four-night breaks cost from £125 per person. “It’s very enticing to the cruise lines, because “We get a lot of people who see the cruise
generally the customers we are attracting are channel when planning and click over just to see
ttglive.com
Visit
ttglive.com for the latest news,
new cruisers,” he said. what it’s about.”
reviews and gossip from the travel industry “Repeat business is, of course, important to ■ Lines unveil Southampton sailings, page 32
Princesses
swap places at
Southampton
THERE was a symbolic handover in Southampton
last week as Princess Cruises’ Sea Princess and
Grand Princess met in the UK port.
From next year Grand Princess (pictured
on the left) will replace its smaller sister
sailing 14-night ex-UK round-trip cruises to the
Mediterranean.
Sea Princess has spent the past four summers
based in Southampton. Formerly P&O Cruises’ Princess will take this experience to a new, even customers on Emerald Princess’s Scandinavia &
Adonia, the ship was officially renamed in the higher level.” Russia 10-night sailings in summer 2009.
port by actress Joanna Lumley. Grand Princess has 700 balcony staterooms The second is a £300 per stateroom saving on
As well as 14-night itineraries, Grand Princess and, like all new Princess ships, features The the line’s newest ship, Ruby Princess, for 12-night
will sail to Iberia and Scandinavia. Sanctuary, an outdoor, adult-only, spa retreat. Mediterranean cruises.
Pieter van der Schee, Princess head of brand Princess has released two deals specially for “National Cruise Week is a great opportunity
marketing, said: “Sea Princess has become a firm National Cruise Week. The first is a free two- for those new to cruising to give it a go,” said Van
favourite in the UK. We’re very excited that Grand night pre-cruise hotel stay in Copenhagen for der Schee.
28 12.09.2008
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