p10 sep12 9/9/08 17:59 Page 10
news
ttglive.com
Travelzoo reports
Travelzoo: How it works
record weekly hits
■ Travelzoo.co.uk features a weekly Top 20
Travel Deals list, website listings, a
geographically targeted newsflash alert
Lee Hayhurst.
to ensure it is updated if particular and a flight search facility.
HOLIDAY deals specialist Travelzoo dates sell out.
bucked the market by recording its “The deals are thoroughly ■ In July it reached one million UK
best weekly traffic figures in August. researched to make sure they are the subscribers to its Top 20 email alert, and
As retailers reported poor sales in best in the market,” Dunk said. this month hit the two million subscriber
August, the California-based online
technology
“This has to work for our advertis- mark in Europe
advertiser said its UK website, ers and our subscribers because the
travelzoo.co.uk, attracted nearly 430,000 hits in power of the internet means people will start ■ A listing in the Top 20 can generate
the third week of the month. looking elsewhere if you don’t have that trust. up to 40% of a small to medium-sized
UK commercial director Stephen Dunk put “We have this very loyal and active subscriber advertiser’s traffic. For a large
this down to consumers feeling the pinch and base and we cannot afford to upset them.” multinational airline that figure could
looking for better value for money. Dunk said the medium worked particularly be up to 10%
Travelzoo allows advertisers to pay to place well for hoteliers and cruise operators.
listings on its website. Suppliers can also pay a But it also offers agents putting together their ■ Among the deals in this week’s top
premium price to appear on its weekly Top 20 own packages an alternative to potentially costly 20 were offers from Hays Travel,
deals email alert. This is sent to one million UK search-term bidding on Google. Bookable Holidays, Hayes & Jarvis,
subscribers every Wednesday. “People are good at booking point-to-point SAS Airlines, Travelpack and Baker
Each deal is tested by researchers to make online now but putting together a holiday by Street Cruise Club
sure it exists, and in the quantities claimed, and yourself is very difficult,” Dunk added.
RAINMAKER: Bob
Dylan’s song A Hard
Mobile theme for
Rain’s A-Gonna Fall will
be played above Mark
WTM delegates
Edwards’ (pictured)
environmental VISITORS at this year’s World Travel Market will
photographs during be told mobile technology is potentially the most
the opening ceremony important technological development for the
of WTM’s responsible travel industry.
tourism day on This year’s event, which takes place in London
Wednesday, November ExCeL centre on November 11-13, has attracted
12. WTM chairman Fiona more technology exhibitors than ever before.
Jeffery says it will act It has organised a series of seminars to help
as a “spectacular and businesses get to grips with the rapidly changing
inspiring reminder of digital world, particularly mobile technology.
the challenges that Eye for Travel has joined forces with WTM
face our industry”. to stage the first EyeforTravel@WTM series of
conferences, focusing on how travel can profit
from mobile technology.
Two other sessions will cover future
technology trends and its evolution, and online
content and conversion.
WTM will also stage a two-day Travel
Technolgy@WTM seminar devised by Genesys,
featuring Google and developments in search
engine marketing.
Fiona Jeffery, WTM chairman, said: “Technology
has become the fastest growing and fastest
selling area. This is why we are putting on an
unrivalled programme of technology events.”
10 12.09.2008
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