So there is a problem, it is urgent, and it affects almost every part of life. Something must be done. But what? And who should do it? Politicians? Absolutely. Business and industry? Certainly. Science and technology? Obviously. The United Nations? Of course. But if we really do want a changed world, it is
useful to remember where to begin: be the change you want to see. It comes down to each one of us. No individual is going to make a scrap of difference. But millions of individuals together can make all the difference. The gulf yawns before us, but no one is going to try to cross it in a single leap. Doing the impossible involves starting from where we are, as a way to prompting action by those who can make a real difference, such as governments.

Speaking at the UN Bali climate conference in December 2007 the UNEP executive director, Achim Steiner, said: “The science, but also increasingly the day-to-day experience of millions of people, tells us climate change is a reality. Addressing it is an opportunity we cannot fail to take. So why not address it now? And if not here, where? If not now, when?”

There is plenty of advice available about how to become climate-neutral. What this book aims to do is point you to some of the sources and guides that will be most useful to you. It contains pointers for individuals; small and large organizations; cities; and countries. Obviously these are not separate, watertight categories.

INDIVIDUALS

Individual commitment is critical. All social groups consist of individuals: we are responsible for the choices we make. But we also live in cities, belong to NGOs, may work for a small or a large organization, and are citizens of our countries, with more or less democratic power to infl uence national politics. Therefore we have to accept the fact of our responsibility in each of these different spheres and act to empower ourselves and others. It sounds a tall order in an age when for many personal satisfaction and fulfi lment
is all that counts. But is it so different from accepting the responsibility of looking after one’s health?

As individuals, we are responsible for GHGs we emit directly through our daily actions – the way we live, the way we move around and what and how

46 KICK THE HABIT THE ACTORS