If you are involved in running a city, you have a marvellous opportunity to tell its people what you are doing, why you are doing it, and to inspire them to follow your lead. Use your publicity machine, the reporting tools in your environmental management system, the city’s mass media, its NGOs, and international associations of city governments, like the ICLEI network. Use your political contacts to enthuse your colleagues in other cities and towns in your own country. Use the considerable influence you have on your own government.
National governments are in a strong position to pass the word on about the opportunities for going climate-neutral, first of all, of course, by the examples they set and the policies they adopt – policies, for instance, on transport, building regulations, the phasing out of perverse subsidies, fiscal encouragement for less GHG-intensive activities and production, and support for international agreements on tackling climate change. They can also shine a spotlight on the need for action by exploiting their ability to convene both national and international conferences and workshops, by using political and historic networks like the OECD, ASEAN, the African Union and the Commonwealth. They can spur national players (cities, NGOs, employers’ federations and others) to act, and they can use their public information networks to inform and inspire citizens to emulate national policies in their individual lives.