ANALYSIS
27
products, which represent the two most lucrative situation the consumer analogue market will
areas of the analogue IC market capturing 21% continue growing at an annual rate of around 11%
and 19% respectively. In the Americas demand for where the market reaches roughly $13.2 billion by
analogue products are driven by the automotive 2013. This is due largely to an increased
and industrial markets which capture 19% and 9% disposable income in developing nations such as
respectively of the Americas total analogue China and India and the transition to digital
revenue. Analogue IC revenue is also powered by a broadcast television. Out of the total consumer
strong medical equipment market in North analogue revenue, 30% comes from audio and
America which relies on many analogue and mixed video products which are used in all entertainment
signal products. In Europe the analogue market is products for the transmission and reception of
primarily driven by a strong automotive industry sound and visual signals. Power management ranks
which captures roughly 34% of the total analogue second capturing 24% of the market with a
IC market, while power management ranks second compound annual growth rate of 14%. The
at 18% of the market. In Japan a strong computer communications segment represents the largest
and consumer electronics industry drives the portion of the worldwide analogue market at 32%
consumption of power which controls 17% while or $12.3 billion and is growing at roughly 13%
consumer goods, such as digital audio and video annually. 51% of communications revenue comes
products, capture 14% of the market. from wireless applications, which include
transceivers, power amplifiers, and low noise
Out of the $38.8 billion worldwide analogue amplifiers. This segment is growing at a brisk 17%
market, roughly 16% or $6.2 billion comes from annually and is expected to grow from $6.3 billion
the automotive industry. This market is increasing to $ 13.7 billion by 2013. Power management
on an average of 7% annually and is expected to represents 23% of the communications analogue
reach $8.5 billion by 2013. Out of the automotive market and is growing strongly at 18% annually.
analogue market a vast majority, or 73%, of the
total revenue stemmed from automotive ASSPs or The remaining 14% of the total analogue market
application specific standard products, which are belongs to the industrial market. By year’s end the
products that are optimised for automotive industry is expected to reach $5.3 billion with an
applications. 18%, or $7.1 billion, of the total average annual growth rate of 9% over the next
$38.8 billion analogue market belongs to the five years. Most industrial applications utilise
computer industry, and it is expected to increase to analogue sensors in one way or another, which
$11.2 billion by 2013. The majority of the makes the industrial market a small, but stable
computer market for analogue products is mass market for suppliers. Roughly 31% of the total
storage ICs and power applications which industrial analogue revenue comes from industrial
combined account for nearly half of the market. ASSPs. Data converters represent another 20% of
the segment and are used in many high speed
The consumer electronics area captures around communications and medical imaging. Converters
20% or $7.7 billion of the total analogue market. currently represent the fastest growing segment in
Despite reduced demand due to the economic the industrial analogue market.
October 2008 www.euroasiasemiconductor.com
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