Editor’s comment
Editor’s comment
Admittedly, I have a rebellious streak. I try to take on any form and adopt any concept. Instead character into their interior.
suppress it, try to control my tendency to break of printing wood, digital illustrations, geometric In particular, engineered wood is fl ying off the
free from constraints and spit in the face of elements, etched metal and pretty much anything shelves due to its rare ability to provide exceptional
tradition, but more often than not, I give in and my you can imagine, can be transferred to laminate performance and timeless looks but the classic
radical opinions and ways win. fl ooring. original is still a big hit.
In the same way, art attempts to escape Some companies have responded to the need Like laminate, living room fl ooring is also
standardisation and challenge preconceptions to for the unconventional, opening up a giant-sized experiencing something of a re-think. Although
provoke thought and emotion, and this is closely can of design worms that feed on originality and carpet is still a popular choice with its fl uff y,
related to fl ooring. innovation to achieve stunning laminate fl oors comforting texture, consumers are expressing a
Over recent years, laminate has become victim without even the faintest sniff of wood. sincere appreciation for all materials.
to its reputation for only imitating wood. For Th e myth of laminate (wood’s little brother), is Above all else, beauty is essential. Practicality
years no one has attempted to change its image or no longer. It has adopted a new legacy of vibrancy has been displaced with a desire to attain the
experiment with design, but consumers, like myself, in every colour, texture and design, and I can’t wait model living space and consumers are getting more
are demanding something diff erent, something to see what other products come onto the market creative by the minute.
that deconstructs convention. over the coming months. Vain as we are, appearance is now top priority
Don’t get me wrong. Th ere’s nothing wrong with Talking of wood, the great love aff air continues in living rooms. Buyers want to create a fl oor
wood eff ect laminate, but what worries me is that unabated. that complements their interior as well as their
with all the technology and genius innovations Some exciting species are making their way into personalities with bold colours, stunning designs
saturating our culture, people are not taking people’s homes and they just can’t get enough of it. and dramatic materials.
advantage of one of the most fl exible fl oorings Superior in style, eff ect and design, its innate Similar to the new attitude towards laminate,
available. natural charm is an undeniable turn-on for any living room fl ooring should provoke a response, it
Lamination is an extremely versatile and it can home owner who is looking to bring a bit of should be noticed and most importantly admired.
Editorial
Classifi ed Sales
retail fl oors is published by:
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06 July 2008 retail fl oors
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