Opinions
Tim Brown, brand manager at Ryalux, takes a look at
anticipated trends for 2008...
‘Back in December’s Retail Floors, we predicted an influence on interior design, and layering is longer to feel comfortable with blues, greens and
that shagpile would be big news in 2008. The best becoming as popular in the home as it is on the yellows.
trends always come back into fashion and shagpile catwalk. Open any glossy interiors magazine and ‘That’s not to say an on-trend floor can’t be
is definitely jostling for the spotlight again! you’re greeted with beds and sofas draped in layers created in a more restrained colour scheme.
‘That’s not to say that 2008 is witnessing a of sumptuous material and loaded with cushions. Shagpile is an ideal way to update a flooring
full-on 70s revival when it comes to interior ‘This trend is now being reflected in scheme and add some pure luxury. Colour can be
design, but the more daring interior designers floorcoverings, with rugs transforming a employed as an accent or highlight and needn’t
are experimenting with certain retro classics. hardwood floor or a neutral coloured carpet. necessarily contrast strongly with your base
We finally saw an explosion of personality in Layering rugs on top of floorboards and carpets carpet. What’s more, Ryalux’s exclusive colour
the flooring world during 2007 and a unique greatly increases ‘toe appeal’, particularly when match service allows customers to create a unique
floorcovering like shagpile is fantastic for creating that rug is a plush shagpile. floorcovering that perfectly fits their décor.’
an area of interest. ‘Homeowners are getting creative with colour as
‘More than ever, interiors are reflecting the well as texture in 2008, as the ‘Scandinavian’ look
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personalities of the people that use them. Shagpile of light walls and floors gives way to confident
has an aura of decadence, screams individuality, interiors that are dynamic, opulent and full of
and find out more...
and it looks and feels gorgeous. Imagine sinking life. Colour is being exploited more and more as
your feet into its sumptuous depths first thing the year progresses and consumers are influenced
in the morning or after a hard day at the office more and more by what they see in home interest
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– heaven. No wonder it’s enjoying a revival. magazines. We’re already seeing a surge in richer
‘2008’s clothing fashions are also exercising shades such as chocolate, but it may take people
20 July 2008 retail floors
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