Digital Net from Parador
Laminate
Digital Net in red from Parador
W
hen someone says laminate, of creative options to the full with its
most people think wood. manufacturing process now offering many
But laminate has suffered more opportunities for the design of the décor
something of an out-dated and layer and the surface texture, producing unique
restricted image for far too long. designs.
Consumers’ perceptions and The big changes that have brought about a
expectations vary slightly but new impetus for laminate and have made it a
they are mostly limited to wood new class of its own were those in the fields of
effects and imitation stone, yet the process of styling and design.
lamination can take on any form, interpret any Stylistically unconventional decors like
material and capture any design. Parador’s Wine & Fruits, displaying the look
Untill now, laminate has reminaed stale, of old fruit trays and wine boxes or three-
but a hand full of companies have ripped it dimensional high-end designs, speak a clear
from its comfort zone and thrown it into the language. Other flooring designs feature the
unkown, the vibrant and the shocking. look of crude steel or concrete, like the decor
Consumers are now starting to learn that Ferrostone, and are also proving to be quite
laminate doesn’t always have to look like wood. impressive with a whole new manner of
It can look like, a football pitch, a pond or a originality.
dart board. The design-oriented, oversized formats
New creative decors are catching the eyes of the Trendtime 4 range, with captivating
and purses of buyers who want to form a appearance, offer individual design freedom
distinctive, stunning floor effect that avoids the in its purest form. Whether it’s modest living
conventional wood look. in an ambiance close to nature, a rather more
Once considered as wood’s “younger technocratic flair, or visions of future living
brother”, laminate has dramatically changed. styles – anything is possible with Parador.
Products have evolved into a self-contained The increasing popularity of laminate
flooring category that no longer has to hide flooring, combined with investment in the
behind its authentic counterpart and laminate newest technology, has led to alternatives
floors from Parador serve as beautiful proof. to timber finishes being introduced, and
For many years laminate flooring was welcomed, by the flooring market. Nick
considered merely an artful reproduction of Barker, Commercial Manager at Kronospan,
natural wood and consequently it was not very explains the decision to expand the range of
popular, in particular, with style-conscious finishes.
consumers or interior designers. Timber effect decors are well established
But there has been a radical change within the laminate flooring sector, and the
of attitude lately. Thanks to innovative technology used to create the most realistic
technology, new manufacturing techniques and finishes for these ranges has enabled the
unusual designs, a veritable laminate revolution branching out to include other product ranges,
has taken place. such as stone.
Parador is exploiting the whole set There are currently eight different finishes
retail floors July 2008 25
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