Retail Floors July 08

Products
• Growing big
• Buyer support
US-based lifestyle designer Kim Parker has chosen
Contender Entertainment Group, one of the UK’s Brockway Carpets has revitalised its retailer support new products and a regular newsletter, together with
fastest-growing media businesses, to represent the Kim service with the introduction of vibrant new point of sale redesigned sales presentation materials are also in
Parker Home® brand in the UK. and merchandising material. development.
Kim Parker is an internationally acclaimed artist, Th e new lecterns, header cards and pattern book Brockway Carpets /
lifestyle designer and author whose stunning signature covers were rolled out to the Kidderminster company’s www.brockway.co.uk
ﬂ oral prints have garnered three British design awards nationwide network of independent retailers in April
and extensive press coverage on both sides of the to promote Brockway’s latest ranges, including Aspen,
Atlantic. Fairﬁ eld Twist and Lakeland Herdwick.
Th e brand, ﬁ rst launched in the US in 2001, took Featuring bright, eye-catching images and product
the artist’s bold, vibrant ﬂ ower patterns to a lifestyle information, they allow easy in-store identiﬁ cation of
range of designer rugs, dinnerware, giftware, bedding, the Brockway brand and reinforce the product’s quality
bath, fabrics, decorative pillows, stationery and wall art. and appeal.
Kim Parker’s list of successes is extraordinary: a Th e initiative has already been successful for the
bestselling bedding and bath range at Bloomingdales; company and its retailers, according to Brockway’s
three British design awards for her rug “Mums and managing director, Charles Annable: ‘Since the new
Asters” for Th e Rug Company; three tableware and material has been in-store we’ve already seen an increase
giftware collections for Spode; a new art and design in sales, especially on our higher quality ranges. As well
book in 2008 with Harry N. Abrams Books, titled: as being good for us, it means our retailers are beneﬁ ting
Kim Parker Home: A Life in Design ; wall art from better proﬁ t margins, too.’
collections distributed internationally by Editions Th e new point of sale material is the ﬁ rst is a series of
Limited; and her new children’s label Kim Parker initiatives planned by Brockway as it looks to increase its
Kids® , represented by Scholastic Media. support to retailers over the coming months. Exciting
retail ﬂ oors July 2008 59
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