Wood
s handsome as it is, wood is the
A
brad-pitt (or Angelina Jolie) of
the fl ooring world and it’s no
surprise that many consumers
fi nd themselves falling for its
timeless charm, classic good
looks and intelligent manner.
Solid or engineered, it is, and always will be, one
of the most desirable fl oorcoverings.
Demand for engineered fl ooring has increased
substantially and there is now a new trend for
diff erent coloured woods with more unusual
fi nishes. In response, Th e Natural Wood Floor
Company has introduced the new Textures
Collection, which enhances the natural beauty of
wood, with all the added benefi ts of an engineered
fl oor.
Featuring Pre-sealed Oak with four diff erent
looks, the range includes the rich, dark tones of
Baked Ebony Engineered Oak, the slightly lighter
Baked Cognac Engineered Oak, the warm, mid-
brown tones of Th e Ebony Engineered Oak and
the light and contemporary White Engineered
Oak. All available in widths of 130, 160, 210, and
240mm.
Th e range is manufactured using a specialist
process, which raises the grain of the wood so the
high-pressure sealing system can then impregnate
the area with a coloured oil. Th is creates a striking
colour contrast, as the grain becomes enhanced and
more pronounced. Th e procedure for the baked
timber in the range, creates a deep, uniform colour,
highlighting the natural texture of the wood.
Engineered fl ooring is a popular choice, as
its multi-ply construction creates extra stability,
allowing the fl ooring to be fi tted on top of an
existing sub-fl oor and used with under fl oor
heating. Th ere are environmental benefi ts too, as
the precious hardwood is used in the top visible
layer, not the structure of the fl oor.
As the Textures Collection is pre-fi nished the
fl ooring can be fi tted quickly and cleanly. Th ere
is no need to waste time on sanding the fl oor and
waiting for coats of sealers to dry. Instead, once the
fl oor’s laid, it’s instantly ready for use, making the
installation process not only quicker, but cheaper
too.
Peter Keane, managing director of Th e Natural
Wood Floor Company, commented: ‘We’re very
excited to be at the forefront of a new generation
A love
of wood fl ooring. Engineered wood fl ooring off ers
customers a durable, aff ordable easy to fi t option
with all the beauty of a traditional wood fl oor. Our
new range goes one step further meeting the trend
for both engineered and diff erent coloured fl ooring
– all at an aff ordable price.’
Th e new range is manufactured in line with
Th e Natural Wood Floor Company’s zero waste
environment policy, to provide high quality wood
fl ooring, with respect for, and in harmony with, the
environment.
All timber is sourced from government
owned and managed forests, so the company can
personally assure their clients that their wood
comes from reputable suppliers and originates from
a sustainable source.
affaff aairir
32 July 2008 retail fl oors
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