Retail Floors July 08

News
• Increased competence for Parador
In an eﬀ ort to continue its laminate ﬂ ooring and wooden ﬂ ooring.
market penetration strategy As a regional sales representative, Philip Telfer will be
in England, Parador has in charge of the North-East England and East Midlands
expanded its existing sales areas. Christopher Emery will be the contact person for
team adding to it even more Parador trade partners in South-East Midlands/Anglia/
sales competence. North London, South-Mid Wales and South-West-
Philip Telfer, 37 and England.
Christopher Emery, 43, Responsibilities and territorial allocation of all other
each of them experienced in Parador sales agents remain unchanged raising the head
working within the industry count in the team headed by Sales Manager Gordon
will be joining the sales Collier to a total of 6 sales experts.
team of the internationally For several years now Parador has been steadily brand-awareness and acceptance at the consumer level.
operating ﬂ ooring brand. intensifying its trade business in England accompanied by For the company’s internationalisation strategy, along
From their previous jobs at Junckers and Tarkett both consistently growing brand presence. Early last year the with France, Spain and the Eastern-European markets
Sales Representatives come equipped with substantial launch of Parador’s ﬁ rst consumer advertising campaign England ranks among the strategically important core
knowhow and many years of experience in the sales of marked another important milestone towards building up countries.
16 July 2008 retail ﬂ oors
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