Living Room Flooring
Style, substance and character are taking over the living room. Once looked texture on the floor.
upon as an area where practicality was of utmost importance, aesthetics are ‘So although the battle for market share between hard floors and carpet is
now at the forefront of people’s minds. still unresolved, it has become apparent that carpet is certainly winning in the
Rather than choosing a floorcovering that serves as primarily functional and bedroom, living room and dining room.
practical, consumers now want beauty and knockout charm. ‘Apart from the obvious cosiness and aesthetic appeal, many homeowners
All floorcoverings, with the help of technological development and product appreciate the ‘filter effect’ of carpet. Rather than dust particles floating freely
innovation, can now cope with the continual stress of foot traffic. It’ a given. in the air as they do with a hard floor, wool fibres trap dust and prevent it from
Now the priority is creating a living space that exudes a combination of aggravating allergies, and it can be vacuumed up with ease.
splendor, modernity and drama. ‘For those that have installed hardwood floors throughout their homes and
Comfort is still a natural issue and as Tim Brown, brand manager at Ryalux have now come to regret their uniformity, a sumptuous shagpile rug is an ideal
explained, its very easy to achieve: way to inject some warmth into a room. Layering can draw attention to a piece
‘We’ve seen a surge in nostalgia recently. Homeowners are turning to old of furniture and greatly increases toe appeal.
favourites to add comfort to their homes and living rooms with layers of tactile, ‘What’s more, shagpile rugs like those that can be created with our Ryasax
reassuring fabrics. collection, are an ideal way to add some extra comfort and warmth without
‘The trend predictions we made at the start of the year about the revived fully committing to the retro trend – and so is ideal for more restrained interior
popularity of the shagpile were reassuringly accurate, and the shagpile is schemes.
definitely proving big news in 2008. The best trends always come back in to ‘It also means colour can be employed as an accent or highlight rather than
fashion! a dominant feature, and with Ryalux’s exclusive colour match service customers
‘The news from the marketplace is that the trend for wood or laminate can create a unique floorcovering that perfectly fits with their décor.
flooring has slowed, no doubt influenced by the increasing use of carpet by ‘The layering effect also works particularly well for updating a tired or
key journalists in home interest magazines. It’s a welcome return to colour and thinning base carpet, and for adding definition and interest to a room.
Let Live
Ryalux
retail floors July 2008 41
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