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www.thedesignermagazine.com
Right: The lobby of the Keating Hotel,
designed by Pininfarina Extra
(featured in Designer, issue 87)
Below: Paolo Pininfarina, Chairman of
Pininfarina Recchi Buildingdesign
Italian design powerhouse Pininfarina
Pininfarina Extra,
responsible for a
remarkably wide portfolio
Extra has teamed up with engineering
of product designs including work with Jacuzzi, Gorenje and Snaidero, have announced a
partnership with engineering company recchi to form a new company, Pininfarina recchi
specialists Recchi to take their respective Buildingdesign.
creative output onto the next level
the objective of the joint venture is to share the experience and knowledge accumulated
by Pininfarina in interior, exterior and concept design, and by recchi in project and
construction management.
the new company will focus specifically on providing integrated services with high added
value in the fields of design under the ‘Pininfarina’ brand and Engineering under the ‘recchi’
name for projects both in italy and elsewhere. activities will be aimed particularly at those
international markets where awareness of italian design brands is high or growing, such as
the United arab Emirates and areas of China (Shanghai) and russia (Sochi, site of the 2014
Winter Olympics).
a new Chairman will be chosen for the joint venture every three years. for the first three-
year period the newly created company will be led by Paolo Pininfarina, President and CEO of
Pininfarina Extra.
“for our business, this new company will be above all a chance to promote design,” said
Paolo Pininfarina, “but it also represents an opportunity to develop new interests and to
Below: Visualisation of a planned development in the United Arab Emirates
reinforce our presence in the dynamic fields of engineering and construction.
“these are fields in which recchi has been successfully operating for decades. the joint
venture also shows the ability of two turin-based businesses to come together, particularly in
the year in which our city has been named World Design Capital and will host the xxiii World
Congress of the international Union of architects.”
Pininfarina also explained to Designer: “Our families have been close friends for many
years. at the end of last year, i discussed with Claudio recchi the opportunity of co-operation
between our companies and the formula of an equal joint-venture appeared to us as the
most suitable.”
He added that the two firms have previously worked together in the early 1990s during
the early stages of the Manoel island – tigné Point development project in Malta.
He added: “We will be promoting building architecture and interior design projects
worldwide. We believe that there is a great potential for our proposal in emerging markets
such as the far East, the Middle East and the countries of the former Soviet Union. However,
we will look for opportunities in Western Europe, too.” designer
PininfarinaRecchi p.indd 56 22/7/08 10:41:35
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