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designer
Chairman Lawrence William
CEO William Haydn
EditOr Martin Allen-Smith
martin@thedesignermagazine.com
StaFF WritEr Stacey Sheppard
stacey@thedesignermagazine.com
COntributOrS Richard Butler,
Barbara Chandler, Douglas Harbison,
William Knight, Zoe Tegg
art dirECtOr Jeff Cooper
jeff@thedesignermagazine.com
EditOrial and SalES OFFiCE
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advErtiSEmEnt managEr Cindy Cooper
cindy@thedesignermagazine.com
SalES managEr Yvette Reiman
yvette@thedesignermagazine.com
PrOduCtiOn adminiStratOr
Phiona Luscombe
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One
of the hardest things for any designer is to come up with something that can
truly be called ‘new’. Most ideas that we normally recognise as such are, in fact,
SubSCriPtiOnS
more typically little more than updated versions of what has gone before.
A subscription is the only way to
One area of our industry in which the pressure to find the next real innovation is perhaps
guarantee a monthly copy of the printed
greatest of all is in kitchen appliances. The pace of change and commitment to new product
edition of Designer.
development amongst appliance manufacturers is truly mind-boggling. The question is, where
To subscribe call +44 (0)208 606 7300 or
do the designers responsible for improving your lifestyle with a wondrous kitchen device that
email
wendy@thedesignermagazine.com
you never knew you needed, get their inspiration?
Well, it’s generally accepted that there is little use expecting the end user to provide the
annual SubSCriPtiOn ratES vision. Whilst it is of course important to understand their behaviour and overall functionality
UK: 12 issues £30 requirements in the kitchen, consumers are often the most conservative when it comes to
US: 12 issues $140 - 24 issues $220 ‘blue sky thinking’ and will usually be limited ideas on how their existing appliances could be
Europe: 12 issues €84 24 issues €140 enhanced.
Rest of World: Instead, manufacturers are increasingly looking to design students to bring new
12 issues £120 24 issues £200 perspectives to what they do and test the production status quo. Last month’s new Designers
2008 show in London demonstrated just how much creativity there is out there to be
Web
www.thedesignermagazine.com
harnessed (see next month’s Designer for a full report from the show).
Alternatively, manufacturers commit resources to their own internal project teams tasked
PubliShEr Kevin John
with scrapping conventional, established norms, utilising the latest advances in technological
kevin@thedesignermagazine.com
components, and looking at how functionality in the kitchen can be delivered in an
JOurnal adminiStratOr Wendy Price
altogether different way.
wendy@thedesignermagazine.com
This month, as part of a special focus on technology in the kitchen, we take a look at
some of the appliance concept designs that have been unveiled in the last few months.
Printed by
Of course, appliance concepts – much like concept kitchen furniture designs – may never
Stephens and George Print Group
find their way onto the production line. But it’s only by exploring these ideas that we ever
stand a chance of coming up with a product that really deserves to be labelled ‘new’. designer
Designer is published 12 times per year
iSSn 17507197
Martin Allen-Smith
©5th Element Publications Ltd.
Editor, Designer
martin@thedesignermagazine.com
Readers should note that we do not publish
features submitted by manufacturers, nor
do we make any charge for publishing
editorial photographs.
Eds Letter August.indd 11 22/7/08 09:12:08
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