Digital Magazine and Newspaper Editions: Best Practice Cases
� Visitor technical data (OS, browser, display resolution, etc.)
Texterity offers full mail services that allow publishers to qualify for ABC and BPA
audited status for all digital editions served. These services include consulting on
messaging strategies and tactics. The services are linked with a subscriber-management
system that enables controlled access.
Publishers can use “Look Inside the Magazine” to share controlled amounts of content,
but leverage search engine marketing fully. This service is used by publishers for
circulation and brand building.
In conjunction with PWF implementation projects, Texterity provides Best Practices
consulting services to help ensure that PWF meets publishers’ business objectives and
audit requirements. Texterity offers training on its tools as well as training on selling
digital edition inventory to advertisers.
Publisher Interfaces
Publishers that are creating PWF editions need only submit Quark or PDF files, and
Texterity does the rest. In many cases, the publisher’s standard PDF files (with settings
intended for print output) will work well as inputs to the PWF production process.
In addition to PDFs, Texterity also takes editorial teaser text from publishers to be used
in emails to subscribers that announce the availability of new issues.
Most publishers maintain subscriber databases for both digital edition and print
subscribers, either in-house or at subscription fulfillment vendors. Texterity offers two
ways of interfacing with such databases. In the simpler, more loosely coupled method,
the publisher or fulfillment house sends Texterity a “label run” file and uses email
addresses in that file. In addition, Texterity can provide First Issue Instant Delivery, so
that new subscribers can get their first issues right away without having to wait for next
week’s or next month’s label run.
The second subscriber database integration method that Texterity supports is a more
tightly coupled integration with publishers’ subscriber management systems: Texterity
takes advantage of APIs offered by several leading fulfillment vendors, including CDS
Global, Palm Coast Data, Time Customer Service, and ESP. Texterity pulls subscriber
information directly from those databases, and in some cases can insert and/or update
these databases.
Texterity can also maintain subscriber databases for publishers; it does this for a
handful of small digital-only publishers that do not offer print editions and thus do not
use any traditional fulfillment house.
Texterity maintains a database of digital edition subscribers for each of its customers
and provides Web-based reports on usage (see above).
In most cases, publishers handle e-commerce payment processing for digital editions
themselves. Texterity does this for a handful of publishers as required.
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©2008 Gilbane Group, Inc.
http://gilbane.com
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