Digital Magazine and Newspaper Editions: Best Practice Cases
Project Management Institute (PMI)
Increasing Value to Members
The Project Management Institute (PMI), based in Newtown
Square, PA, is the leading membership organization for project
managers, with over 260,000 members. It provides training,
career development, professional certifications, standards,
political advocacy, conferences, and many other resources for
project managers.
PMI offers several publications, including the monthly
magazine PM Network, the monthly newsletter PMI Today,
the quarterly Project Management Journal (published through
John Wiley & Sons), the biannual PMI’s Career Track, and
various biannual and annual publications, plus HTML newsletters, email publications,
books, and multimedia products.
Texterity (
www.texterity.com) is a leading provider of digital
publishing solutions that include creating, maintaining, and
tracking more than 800 titles, 600 of which are consumer and
trade magazines. Unlike static Web content, Texterity’s Published Web Format
replicates the printed page, turning it into a vivid, media-enriched Web experience.
Integrated circulation tools, advertiser links, and social media connections provide
tangible ways for publishers to deliver instantly, cut costs, increase reach, generate
revenue, and reduce environmental impact.
The Challenge
PMI is a global organization that serves members in more than 170 countries, so it was
facing substantial postage costs and slow delivery time to reach members – as long as
six weeks in countries like India and New Zealand. Virtually all PMI members have
computers and Internet access, so digital editions made sense.
Meeting the Challenge
Donn Greenberg, Manager of Publications, took charge of PMI’s digital edition
initiatives in 2005. He looked at as many as 20 different providers before settling on
Texterity’s digital edition platform; he chose Texterity for its ease of production and
delivery as well as opportunities for revenue enhancements in the future.
Greenberg started by producing a year’s worth of issues of the two monthly
publications. Individual PMI members receive these digital editions as an opt-in benefit
in addition to print. They can choose which digital editions they would like to receive by
logging into
www.pmi.org. Because PMI is a professional association, they currently do
not sell any of these publications.
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©2008 Gilbane Group, Inc.
http://gilbane.com
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